Marketing Coordinator

<Job Summary>
We are seeking a dynamic and energetic Marketing Coordinator to join our innovative marketing team. In this role, you will drive impactful marketing campaigns across multiple channels, coordinate content creation, and support strategic initiatives that elevate our brand presence. Your enthusiasm and proactive approach will help us connect with our target audiences effectively, ensuring our marketing efforts are engaging, data-driven, and aligned with business goals. This paid position offers an exciting opportunity to develop your skills in a fast-paced environment while making a tangible impact on our growth trajectory.

<Responsibilities>

• Develop and execute comprehensive multichannel marketing strategies that include digital marketing, social media marketing, email campaigns, print advertising, and e-commerce initiatives.
• Manage and optimize advertising campaigns across platforms such as Facebook Advertising, Google AdWords (Google Ads), and other paid channels to maximize reach and ROI.
• Conduct research to identify market trends, customer insights, and competitive analysis to inform campaign planning and content creation.
• Create compelling content for various platforms including websites (WordPress), social media, email newsletters, and print materials.
• Utilize SEO best practices to improve organic search rankings and increase website traffic through keyword research, on-page optimization, and content marketing strategies.
• Implement marketing automation tools to streamline campaigns, nurture leads, and improve customer engagement.
• Analyze campaign performance using Google Analytics and other analytics tools; prepare reports to measure success and identify areas for improvement.
• Collaborate with product management teams to develop promotional strategies that support product launches and enhancements.
• Coordinate with sales teams to align marketing efforts with sales objectives, including advertising sales initiatives.
• Manage budgeting processes for campaigns and ensure efficient allocation of resources across channels.
• Maintain a consistent brand voice across all marketing materials while adhering to company standards.
• Stay current with industry trends in digital marketing, performance marketing, B2B marketing, and emerging technologies to continuously enhance our strategies.

<Qualifications>

• Proven experience in digital marketing or related roles with a strong understanding of multichannel marketing tactics.
• Proficiency in SEO techniques, social media marketing platforms, Google Analytics, Google AdWords (Google Ads), Facebook Advertising, and email marketing tools.
• Skilled in content creation using Adobe Creative Suite (Photoshop, Illustrator) and familiarity with WordPress for website management.
• Basic knowledge of HTML for editing web content is preferred.
• Strong research skills coupled with excellent copywriting abilities to craft engaging messages tailored for diverse audiences.
• Experience with marketing automation platforms and performance marketing strategies is highly desirable.
• Ability to analyze data from analytics tools to derive actionable insights that optimize campaigns.
• Excellent organizational skills with the ability to manage multiple projects simultaneously within budget constraints.
• Strong communication skills to collaborate effectively across teams including sales, product management, and creative departments. Join us as a Marketing Coordinator where your energy fuels innovative campaigns that captivate audiences! Be part of a forward-thinking team committed to excellence in every project—your creativity will help shape our brand’s future!

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: Remote