Marketing Coordinator

Job Overview
We are seeking a dynamic and proactive Marketing Coordinator to join our innovative marketing team. In this role, you will drive the execution of multichannel marketing campaigns, support brand growth, and enhance our digital presence. Your energetic approach and keen eye for detail will help us connect with our target audiences effectively across various platforms. This paid position offers an exciting opportunity to develop your skills in a fast-paced environment while contributing to impactful marketing initiatives that elevate our brand visibility and engagement.

Responsibilities

• Develop, implement, and optimize multichannel marketing strategies across digital and print platforms to maximize reach and engagement.
• Manage social media marketing efforts, including content creation, scheduling, and community engagement on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Support SEO initiatives by conducting keyword research, optimizing website content, and improving search engine rankings using tools like Google Analytics and Google AdWords.
• Assist in creating compelling content for email marketing campaigns, blogs, landing pages, and advertising materials using copywriting best practices.
• Coordinate advertising sales efforts by identifying opportunities, preparing proposals, and tracking campaign performance through analytics tools.
• Utilize Adobe Creative Suite to design eye-catching visuals for campaigns, social media posts, and promotional materials.
• Monitor campaign performance metrics using analytics tools to evaluate effectiveness and inform future strategies.
• Collaborate with product management teams to align marketing activities with product launches and updates.
• Support budgeting processes for marketing projects and track expenses to ensure efficient resource allocation.

Requirements

• Proven experience or strong familiarity with digital marketing channels including SEO, social media marketing, email marketing, and performance marketing.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for content creation and visual design.
• Solid understanding of content marketing strategies and B2B (business-to-business) marketing principles.
• Experience with WordPress or similar content management systems (CMS), along with basic HTML knowledge for website updates.
• Ability to conduct research to identify market trends and customer insights that inform campaign development.
• Excellent copywriting skills with the ability to craft engaging messages tailored to target audiences.
• Knowledge of advertising sales techniques and experience managing advertising campaigns across platforms like Facebook Advertising and Google AdWords.
• Familiarity with analytics tools such as Google Analytics to measure campaign success and optimize performance.
• Strong organizational skills with the ability to manage multiple projects simultaneously within budget constraints.
• A proactive mindset with excellent communication skills to collaborate effectively across teams and stakeholders. Join us as a Marketing Coordinator if you’re passionate about creating impactful campaigns that resonate! Bring your energy, creativity, and strategic thinking to help us grow our brand presence while advancing your career in a vibrant environment dedicated to innovation and excellence.

Work Location: In person