Marketing Coordinator

Greek Composites by Vantine is the nation's first composite photography company, founded in 1937 by Edward Vantine Sr. We are the industry leader in composite photography of college fraternities and sororities nationwide. We are continuing to expand and are looking for a talented, committed individual to join our Marketing team. If you are looking for a dynamic, family-oriented workplace where you can make a difference, this may be the job for you.

GENERAL PURPOSE OF THE POSITION:

Work directly with the National Marketing Manager in developing and executing targeted marketing campaigns for sororities and fraternities nationwide. This includes organizing and tracking KPIs for campaigns, developing content, assisting with project management, and graphic design.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

· Create and present ideas for marketing campaigns specifically targeting sororities and fraternities.

· Develop creative concepts aligned with Greek life culture and trends.

· Support Business Development at conferences.

· Design marketing materials using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro, etc.)

· Collect and create content to promote brand through digital and traditional marketing channels.

· Maintain brand consistency across all marketing channels.

· Create, schedule and track social media posts across all pertinent channels tailored to targeted Greek audiences.

· Assist with social media initiatives to enhance our brand presence and engagement.

· Monitor engagement and optimize content to increase lead generation.

· Identify trends within the Greek community and incorporate them into content strategy.

· Represent the company at Greek life conferences, conventions and campus events.

· Communicate appropriately with sorority and fraternity members, chapter leaders, and national representatives at conferences.

· Help build and maintain relationships within the Greek community to strengthen brand presence and generate referrals.

· Assist in developing marketing campaigns to increase inbound leads from sororities and fraternities.

· Assist in email marketing campaigns and outreach initiatives.

· Track campaign performance and provide feedback for optimization.

KNOWLEDGE, SKILLS AND ABILITLIES REQUIRED:

• Ability to work both independently and collaboratively with the Marketing team.
• Demonstrated creativity with adaptive design eye and skill.
• Current with Adobe software, trends, and best practices.

· Exceptional graphic design skills with a keen attention to detail.

· Work efficiently under tight deadlines with ability to absorb and apply constructive criticism.

· Understanding of Greek life culture.

· Comfortable networking and speaking with students and chapter leadership.

EDUCATION & EXPERIENCE REQUIRED:

§ Bachelor’s degree in Marketing, Graphic Design, Communications or related field.

§ Proven graphic design experience with a strong portfolio.

§ Experience managing social media platforms, e.g. Instagram, TikTok, Facebook, etc.

§ Sorority or fraternity membership or direct experience strongly preferred.

§ Experience marketing to GenZ demographics.

§ Photography and/or videography experience.

§ Strong project management skills. Able to manage multiple projects simultaneously under tight deadlines.

EOE

Pay: $22.00 - $26.00 per hour

Work Location: In person