Marketing Coordinator and Digital Communications

MARKETING and DIGITAL COMMUNICATIONS COORDINATOR

Job Description

JOB TITLE: Digital Communication & Marketing Coordinator
COMPANY: Liberty & Plenty Distillery
LOCATION: Durham, Raleigh, Wendell, Wilson, NC (Hybrid)
TYPE: Full-Time, Exempt (Junior-Level Role)
REPORTS TO: OWNERSHIP

ABOUT LIBERTY & PLENTY DISTILLERY

Liberty & Plenty Distillery is an award-winning craft spirits company based in Durham, NC. We specialize in premium, small-batch spirits including artisanal rums, vodkas, whiskies, and gins that tell stories inspired by North Carolina and beyond. With a rapidly expanding market presence, we are passionate about crafting exceptional products, building meaningful customer relationships, and fostering a culture of innovation, quality, and authenticity.

We are looking for energetic and creative Digital Communication & Marketing Coordinator to support our brand voice, digital presence, and audience engagement across all platforms. This is a junior-level role ideal for someone eager to learn, grow, and contribute to a fast-paced marketing team under the guidance of our Owner & Master Distiller.

POSITION OVERVIEW
The Digital Communication & Marketing Coordinator will assist in the development, implementation, and management of Liberty & Plenty Distillery's physical and digital marketing strategies to drive customer engagement, build brand loyalty, and increase sales across all sales channels, including direct-to-consumer (DTC) and B2B channels. This role blends creative content creation, data-driven marketing, and strategic storytelling to amplify our brand's mission and premium products. The role requires a hands-on, proactive team member with a strong desire to learn and grow.

KEY RESPONSIBILITIES

• Physical Marketing
• Support the creation and distribution of physical marketing materials, including flyers, posters, signage, displays, and branded merchandise.
• Assist in coordinating with vendors for printing and delivery of materials.
• Collaborate with the Owner & Master Distiller to ensure consistency in messaging and branding across all physical touchpoints.
• Help track inventory and manage distribution for promotional materials at events, tastings, and trade shows.

• Content Creation & Digital Storytelling
• Support the Social Media Manager in the development of compelling, on-brand digital content across platforms, including social media, website, email newsletters, and paid advertising.
• Contribute to the creation of video, photography, graphics, and written materials to promote Liberty & Plenty Distillery's products, events, and partnerships through digital communication channels
• Collaborate with internal teams and external creators to maintain visual and brand consistency.

• Social Media Management
• Assist the Social Media Manager in executing Liberty & Plenty's organic and paid social media strategies.
• Keep up-to-date with trends in the spirits and hospitality industry to support fresh and relevant content ideas and marketing efforts

• Email Marketing & Campaign Management
• Support the development and execution of email marketing campaigns targeting consumers, on-premise accounts, and industry partners.
• Assist in implementing automated workflows and segmented campaigns for improved engagement.
• Help analyze campaign performance to identify areas for improvement.

• Website & E-Commerce Management
• Assist in maintaining Liberty & Plenty's website, ensuring consistent updates and SEO optimization.
• Support the creation of engaging storytelling on product pages, blogs, and campaigns.
• Collaborate to identify opportunities for improving user experience.

• Paid Advertising & Digital Promotions
• Support the planning and execution of paid ad campaigns across social media and Google Ads.
• Assist with budget monitoring and targeting adjustments to optimize campaign results.
• Track performance and provide data to support ROI analysis.

• Brand Marketing & Partnerships
• Assist in the coordination of key partnerships, activations, and influencer marketing campaigns.
• Support public relations initiatives, such as press outreach and event promotions.
• Execute marketing campaigns around events, product launches, and partnerships.

• Reporting & Analytics
• Assist in tracking and analyzing key performance metrics across digital platforms.
• Help generate performance reports and provide initial insights to support strategy adjustments.

• Project Management and Tracking
• Support the execution of marketing campaigns and projects from start to finish.
• Assist in tracking timelines and deliverables, ensuring deadlines are met.
• Use project management tools to organize tasks and update the Owner & Master Distiller on progress.

REQUIRED SKILLS & QUALIFICATIONS

• Education: Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
• Experience: 1-2 years in digital marketing, social media management, content creation, or an internship/entry-level role; experience in the food & beverage, spirits, or hospitality industry is a plus.
• Technical Skills: Basic proficiency in social media tools (Meta Business Suite, Later, or equivalent).
• Familiarity with email marketing platforms (Mailchimp, Klaviyo, or HubSpot).
• Knowledge of website content management systems (WordPress, Shopify, Squarespace, or equivalent).
• Understanding of SEO principles and Google Analytics.
• Expertise with graphic design/photo tools (Adobe Creative Suite, Canva)
• Copywriting for marketing campaigns, product descriptions, and other marketing materials
• Creative Skills: Strong writing, storytelling, and visual content creation abilities.
• Organizational Skills: Ability to manage tasks, deadlines, and priorities in a fast-paced environment.
• Team Player: Collaborative, communicative, and eager to learn from senior leadership.

NICE-TO-HAVE QUALIFICATIONS

• Experience with influencer campaigns or partnerships.
• Familiarity with North Carolina's beverage industry.
• Exposure to DTC strategies or e-commerce platforms.
• Understanding of marketing compliance for the alcohol industry

COMPENSATION & BENEFITS

• Annual Salary: $55,000 per annum (based on approximately $26.50/hour pay)
• Paid Time Off: 10 per annum, accrued over time, plus recognized company holidays.
• Health Insurance: 50% coverage of health insurance costs; does not apply to vision or dental.
• Product Discounts: Discounts on Liberty & Plenty Distillery products.
• Growth Opportunities: Professional development, mentorship, and opportunities for advancement within the company.
• Work Environment: Collaborative, supportive, and fun team culture within a growing craft spirits company.

CODE OF CONDUCT & ETHICAL BEHAVIOR

Liberty & Plenty Distillery is committed to maintaining the highest standards of integrity, professionalism, and ethical conduct. All employees are expected to:

• Demonstrate honesty, fairness, and respect in all interactions with colleagues, customers, and partners.
• Uphold confidentiality and protect sensitive company information.
• Act in compliance with company policies, local laws, and industry regulations.
• Represent the Liberty & Plenty brand positively and professionally in all settings.
• Report any unethical behavior, conflicts of interest, or policy violations promptly to management.
• Foster an inclusive, respectful, and collaborative workplace environment.
• Failure to adhere to these expectations may result in disciplinary action, up to and including termination.

ADDITIONAL INFORMATION

• Employment with Liberty & Plenty Distillery is at-will, meaning both the company and employee may terminate employment at any time, with or without cause or notice.
• All offers of employment are contingent on the successful completion of a background check.

Liberty & Plenty Distillery is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type: Full-time

Pay: $45,000.00 - $53,000.00 per year

Benefits:

• Employee discount
• Health insurance
• Paid time off

Ability to Commute:

• Wendell, NC 27591 (Required)

Ability to Relocate:

• Wendell, NC 27591: Relocate before starting work (Required)

Work Location: In person