Marketing Coordinator, Dairy Block

At Realberry, we do real estate differently. As a diversified real estate investment, development and management firm, we have the unique advantage of expertise in development, management and operations, allowing us to cultivate truly transformative mixed-use, residential, commercial and hospitality projects.

Our team blends entrepreneurial thinking with disciplined, fast-paced execution. Here, ideas flow freely, collaboration is essential and adaptability is key. We embrace challenges, step in where needed and think beyond job titles to shape what’s next.

Guided by our values – respect, integrity, perseverance and legacy – we strive to reimagine real estate investing through long-term value creation, delivering thoughtful returns across the real estate cycle while building connected communities that endure. To date, Realberry has planned and developed over 6,000 acres of master-planned communities and 13 million square feet of mixed-use, industrial, residential, multifamily, hospitality and office properties.

If you’re driven by true and lasting community impact, thoughtful execution and innovation, this is where you’ll thrive.

Position Summary:

The Marketing Coordinator is a brand ambassador who will work with a variety of constituents; someone who will focus priorities while juggling multiple tasks and goals. This person will be an adept event producer and possess social media and digital marketing acumen. The marketing coordinator oversees social media strategy set by the Senior Marketing Manager, event logistical planning and coordination for Dairy Block events, activations, and pop-ups.

This is a position that requires excellent organization and communication skills so daily tasks are successfully completed in an efficient and timely manner. We are seeking candidates who demonstrate a strong desire and ability to immerse themselves in the vibrant Denver and Lower Downtown food, art, events, and retail scenes. Successful applicants will be willing to actively engage with and contribute to these communities, strengthening tenant relationships and representing the Dairy Block brand in the neighborhood and community.

Key Responsibilities:

General Marketing Execution

• Assist in executing the annual marketing plan aligned with property performance goals (traffic, tenant sales support, leasing activity, brand awareness).
• Track and report monthly marketing KPIs including engagement, email performance, digital ad performance, website analytics, and event ROI.
• Serve as a visible brand and community ambassador for Dairy Block.

Digital Marketing & Performance Analytics

• Support development and execution of paid digital advertising campaigns across Meta, Google, and other relevant platforms.
• Monitor campaign performance metrics including impressions, CTR, conversions, cost per click, and audience growth.
• Prepare monthly marketing dashboards summarizing digital performance and key insights.
• Analyze website and consumer analytics (Google Analytics or similar) to track traffic sources, user behavior, and campaign effectiveness.
• Conduct basic market research on competitive mixed-use properties, retail trends, and event programming to inform marketing strategy.
• Support leasing efforts by assisting with demographic research, trade area data, and audience insights.

CRM & Email Marketing

• Manage and maintain CRM and email marketing platform including list segmentation, tagging, audience growth, and data hygiene.
• Draft and deploy monthly newsletters and targeted campaigns aligned with events, tenant promotions, and seasonal activations.
• Implement segmentation strategies to improve open rates, click-through rates, and subscriber engagement.
• Monitor and report on email performance metrics with recommendations for optimization.

Social Media Strategy & Execution

• Execute social media strategy set by the Senior Marketing Manager using a structured content calendar.
• Create, schedule, and publish content across platforms with consistent brand voice.
• Track engagement metrics and provide monthly performance analysis.
• Monitor tenant channels and provide actionable marketing recommendations.
• Identify emerging trends in retail, hospitality, and mixed-use property marketing.

Events & Activations

• Assist with development, logistics, and on-site execution of property-wide events, pop-ups, and activations.
• Collaborate with tenants and hotel partners to create evergreen and seasonal programming.
• Circulate a weekly event calendar to operations team.
• Track attendance and event performance where applicable.

Property Brand Oversight & Enhancement:

• Conduct routine property walkthroughs to evaluate signage, visual consistency, and brand alignment.

• Partner with property management and operations to address discrepancies.
• Maintain promotional site map and signage inventory.

Graphic Design & Creative Production

• Produce marketing materials including posters, flyers, digital ads, email graphics, and social assets in alignment with brand standards.
• Support wayfinding and on-site promotional needs.

Website & Content Management

• Manage routine website updates including event postings, blog content, PR, and promotional updates.
• Utilize CMS tools to upload and optimize content.
• Develop blog content ideas aligned with brand positioning and SEO best practices.

Tenant & Community Relations

• Communicate monthly with tenants to align campaigns and encourage collaboration.
• Provide marketing support recommendations to drive tenant sales.
• Build relationships with tenant marketing teams and community partners.
• Maintain distribution list for community poster placements and partnerships.

Leasing Support

• Assist with marketing materials supporting leasing efforts.
• Research and present prospective retail/event/decor concepts aligned with property strategy.
• Field inquiries and route leads appropriately.

Administrative & Vendor Coordination

• Coordinate with external vendors including digital agencies, photographers, printers, and event partners.
• Assist with vendor contracts, invoicing, expense tracking, and budget monitoring.
• Maintain marketing inventory and materials.

Required Skills & Experience

• Bachelor’s degree in Marketing, Communications, Business, Journalism, or related field (or equivalent experience).
• 2+ years experience in digital marketing, retail marketing, hospitality marketing, or commercial real estate marketing.
• Demonstrated experience with:
  • Paid digital advertising platforms (Meta Ads, Google Ads preferred)
  • Email marketing platforms and CRM management
  • Website analytics tools
  • Social media content management tools
• Experience tracking and reporting marketing performance metrics.

Core Competencies

• Strong analytical mindset with ability to interpret performance data.
• Ability to manage multiple projects with competing deadlines.
• Excellent written and verbal communication skills.
• Comfortable working independently while collaborating cross-functionally.
• Willingness to work evenings and weekends for property events as needed.

Technical Proficiencies

• Microsoft Office Suite
• Canva
• Adobe Creative Suite
• WordPress or comparable CMS
• Email Marketing Platform (Mailchimp, Constant Contact, HubSpot, etc.)
• Google Analytics
• Basic familiarity with paid digital ad platforms

Valued Traits

• Sharp, confident, extremely detail oriented, well organized
• Adaptability - ability to shift priorities and meet deadlines
• Excellent social skills, poise, warmth, tact and diplomacy
• Independent judgment and strong problem-solving skills
• Team player, as well as able to work independently
• Multitask with ease

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. Event execution will require lifting + set-up of signage, chairs, tables, etc (up to 35 lbs).

Benefits:

Realberry offers a competitive benefits package for full-time Associates including medical, dental, vision, life insurance, short-term disability, long-term disability, 401(k), and employee assistance plan. Additionally, we offer a generous paid time off plan. Realberry operates on a 4-day in office / 1 day remote hybrid schedule.

This job description is intended to provide a general overview of the position. It is not designed to be a comprehensive nor detailed description of all the responsibilities and accountability of the role. As an agile company, our positions can and do change based on the business needs of the organization.

If you are a recruiter or placement agency, please do not submit resumes to any person or email address at Realberry. Realberry is not liable for and will not pay placement fees for candidates submitted by any agency other than its approved recruitment partners. Realberry is not currently seeking any new recruitment partnerships. Furthermore, any resumes sent to us without an agreement in place will be considered your company’s gift to Realberry and may be forwarded to our recruiters for their attention.

Realberry is committed to the principle of equal employment opportunity for all associates. All employment decisions at Realberry are based on business needs, job requirements and individual qualifications. All applicants will be considered for employment without attention to age, race, color, sex, sexual orientation, gender identity, national origin, veteran or disability status.