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Marketing Coordinator I
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At Sure Steel, Inc., we are more than just a construction company – we are builders of success, integrity, and innovation. We have established ourselves as a trusted leader in the steel fabrication and construction industry. Our commitment to excellence, safety, and customer satisfaction has earned us a reputation for delivering top-quality projects on time and within budget. Our team is dedicated to delivering innovative solutions to meet the unique needs of each project, ensuring safety, efficiency, and client satisfaction.
Overview:
The Marketing Coordinator I will play a vital role in supporting the execution of marketing strategies and initiatives to promote Sure Steel's brand, products, and services. This entry-level position offers an excellent opportunity to gain valuable experience in marketing and communications within the construction industry.
1. Content Development:
- Assist in the creation and development of marketing content and collateral, including website copy, blog posts, social media posts, email newsletters, and promotional materials.
- Conduct research and gather information from internal stakeholders to create informative and engaging content that showcases Sure Steel's capabilities, projects, and expertise.
- Support digital marketing efforts, including website maintenance, content updates, and SEO optimization to improve online visibility and drive traffic to the company's website.
- Assist in managing social media platforms, including content scheduling, community engagement, and monitoring of social media analytics and performance metrics.
- Assist in the planning, execution, and tracking of marketing campaigns and initiatives, including email marketing, online advertising, and direct mail campaigns, to generate leads and increase brand awareness.
- Coordinate with internal teams and external vendors to ensure timely delivery of marketing materials and assets for campaigns and promotions.
- Conduct market research and analysis to identify trends, customer needs, and competitive landscape, and provide insights and recommendations to inform marketing strategies and tactics.
- Monitor industry news, competitor activities, and market trends to stay informed and identify opportunities for Sure Steel to differentiate and position itself effectively in the market.
5. Event Support:
- Provide logistical support for industry events, trade shows, conferences, and sponsorships, including booth setup, collateral preparation, and coordination of promotional activities.
- Assist in post-event follow-up and evaluation, including lead tracking, analysis of event metrics, and preparation of post-event reports and recommendations.
- Perform various administrative tasks to support the marketing team, including scheduling meetings, maintaining marketing calendars, managing databases, and organizing marketing materials and assets.
- Assist with budget tracking, invoice processing, and other financial tasks related to marketing projects and initiatives.
- Bachelor's degree in marketing, communications, business administration, or related field required; advanced degree or professional certification; or equivalent work experience.
- Minimum of 5 years of experience in marketing, with a proven track record of developing and executing successful marketing strategies and campaigns in a B2B environment.
- Strong strategic thinking and analytical skills, with the ability to translate business objectives into actionable marketing plans and initiatives.
- Excellent written and verbal communication skills, with the ability to craft compelling messages and content for different audiences and channels.
- Proficiency in digital marketing platforms and tools, including website CMS, email marketing software, social media management tools, and analytics platforms.
- Creative thinker with a keen eye for design and aesthetics, and the ability to develop visually appealing and engaging marketing materials.
- Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously and collaborate effectively with cross-functional teams.
Sure Steel, Inc. is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, veteran status, or any other basis protected by applicable federal, state, or local law.
Core Values: Ability, Integrity Benevolence, Safety, Continuous Improvement, and Environmental Responsibility.
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