Marketing & Digital Communications Assistant

Location: Remote (U.S. business hours)

Compensation & Hours

• $500 per week (paid weekly or bi-weekly).
• Schedule: 9:00 AM – 5:00 PM EST, Monday–Friday.
• Flexibility: Weekend work may be required during campaign launches or urgent deadlines.

Purpose of the Role

The Marketing & Digital Communications Assistant supports the company’s growth and visibility through effective email marketing, digital design, and competitor research.
This role combines creative design skills, marketing coordination, and digital research to produce professional marketing materials, manage campaigns, and strengthen our brand presence in the construction industry.

You’ll help ensure that every client-facing message, brochure, and campaign aligns with the company’s image and business development strategy.

Key Responsibilities

Email Marketing & Campaigns

• Plan, design, and send email marketing campaigns using HubSpot, Mailchimp, or similar platforms.
• Write and edit campaign content, including subject lines, service descriptions, and CTAs.
• Segment mailing lists for different audiences (clients, prospects, industry sectors).
• Track open rates, click-throughs, and conversion metrics — report weekly performance.
• Maintain consistent branding, tone, and layout in all outgoing emails.

Design & Marketing Materials

• Design and update brochures, flyers, service pricing sheets, company profile, and business cards.
• Use Canva, PowerPoint, or Adobe tools to create professional visuals.
• Ensure alignment with company brand identity (colors, fonts, tone).
• Support proposal formatting and presentation layouts for clients.
• Update and maintain internal templates for sales and marketing teams.

Competitive & Market Research

• Research competitor websites and marketing materials for service offerings, pricing, and positioning.
• Summarize findings and identify improvement opportunities for our materials and messaging.
• Track competitor SEO performance and keyword usage.
• Provide monthly insight reports for business development strategy.

SEO / SEM & Digital Support

• Perform basic keyword research (Google Keyword Planner, SEMrush, or similar tools).
• Suggest new content topics or keywords to improve online visibility.
• Assist with Google My Business optimization and online presence.
• Monitor search trends and recommend updates to our web or campaign content.

Reporting & Coordination

• Maintain a marketing calendar of campaigns, email schedules, and content updates.
• Work closely with the Sales Operations and Lead Research teams to align messaging and timing.
• Prepare weekly summaries of campaign results and competitor updates.
• Support leadership in coordinating marketing efforts during bid cycles or major launches.

Qualifications

Education

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• Equivalent experience in marketing, email campaigns, or digital coordination accepted.

Experience

• 1–3 years of experience in marketing, email campaigns, or digital research.
• Familiarity with construction industry marketing is preferred but not required.
• Proven experience using HubSpot Marketing, Mailchimp, or equivalent platforms.

Technical Skills (Required)

Marketing Tools

• HubSpot Marketing Hub or Mailchimp (email automation, tracking, and segmentation).
• Canva, PowerPoint, or Adobe Express for visual design.
• Google Workspace or Microsoft Office.

Digital Research & SEO

• Google Keyword Planner, SEMrush, or Ahrefs (basic proficiency).
• Understanding of search intent, keyword competition, and meta optimization.
• Ability to analyze and summarize website and SEO data.

Design & Copywriting

• Professional writing for marketing and client communication.
• Ability to turn ideas into clean, visually appealing deliverables.
• Strong attention to grammar, formatting, and consistency.

Performance Indicators (KPIs)

• Minimum 2 marketing campaigns executed or scheduled weekly.
• Weekly competitor insight or keyword summary provided to leadership.
• 100% of materials designed in line with brand guidelines.
• 90%+ campaign data accuracy in performance tracking.
• Consistent delivery of email and brochure projects by deadline.

Personality & Work Style

• Creative yet analytical — enjoys design and data equally.
• Strong sense of visual branding and attention to detail.
• Organized, proactive, and comfortable working independently.
• Curious about competitors and eager to learn new tools.
• Flexible and dependable — able to work weekends during high-volume campaign periods.

Job Types: Full-time, Part-time, Contract

Pay: $500.00 per week

Expected hours: No more than 30 per week

Work Location: Remote