Marketing & Digital Creative Specialist

Firenze Eğitim is looking for a Marketing & Digital Creative Specialist with strong design skills , a solid understanding of digital marketing processes , and a highly creative mindset . This role requires both creative and performance-oriented thinking, as it involves managing social media content production, advertising, email marketing, and digital campaign optimization simultaneously.

Responsibilities

• Create visual designs , content, banners, event announcements and ad creatives for social media platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, etc.)

• Build advertising campaigns via Meta Ads Manager and manage targeting, budget and campaign parameters

• Run conversion-oriented campaigns , conduct A/B tests , and optimize performance according to budget

• Prepare professional email templates for events, announcements and campaigns using Mailchimp or similar HTML email editors

• Report campaign performance regularly and analyze KPIs such as conversion rates to propose improvements

• Produce creative visual materials in line with brand identity

• Provide design support for website banners , landing page visuals and printed materials when needed

Qualifications

• Proficiency in Adobe Photoshop, Illustrator or similar design tools

• Experience with Meta Ads Manager including targeting, pixel, custom audiences and optimization

• Experience in email design and email marketing tools

• Creative, fast, solution-oriented and up-to-date with digital trends

• Strong analytical thinking and reporting skills