Marketing Director

The Marketing Director will be responsible for planning, executing, and overseeing marketing strategies to promote the brand, drive customer acquisition, and achieve company growth goals. This position requires a creative and analytical individual with strong leadership skills who can collaborate across departments and lead marketing campaigns that align with business objectives.

Duties/Responsibilities:

• Develop and implement comprehensive marketing strategies to enhance brand visibility and market share.
• Define key performance indicators (KPIs) to measure campaign effectiveness and overall marketing performance.
• Manage marketing budgets and ensure efficient allocation of resources to various marketing channels.
• Plan, create, and execute digital and traditional marketing campaigns (e.g., email, social media, print, events, SEO/SEM).
• Oversee content creation, including copywriting, graphic design, and multimedia for marketing materials.
• Ensure consistent brand messaging across all marketing platforms.
• Maintain and evolve the company’s brand identity in collaboration with internal teams and external agencies.
• Conduct market research to understand customer needs, market trends, and competitor strategies.
• Analyze data from campaigns and make data-driven decisions to optimize future efforts.
• Lead and mentor the marketing team, providing guidance and fostering professional development.
• Collaborate with cross-functional teams (sales, product development, customer support, etc.) to align marketing initiatives with business goals.
• Develop customer engagement strategies to drive brand loyalty and retention.
• Prepare regular reports and presentations for senior management detailing campaign performance, trends, and recommendations.
• Use analytics tools to track marketing performance and adjust strategies accordingly.
• Implement strategies to improve customer experiences across various touchpoints.

Required Skills/Abilities:

• Excellent communication skills: Strong ability to listen actively, clearly explain information, and communicate effectively both verbally and in writing.
• Strong knowledge of marketing principles, tools, and techniques.
• Proficiency in digital marketing channels, including social media, email marketing, and search engine optimization (SEO).
• Experience with analytics and marketing automation tools (Google Analytics, HubSpot, Facebook, TikTok, Instagram etc.).
• Excellent communication, organizational, and leadership skills.
• Creative thinking and problem-solving abilities.
• Knowledge of graphic design software (e.g., Adobe Creative Suite) or video editing tools is a plus.

Education and Experience:

• Bachelor’s degree in marketing, Business, Communications, or equivalent work experience required.
• At least five years’ related experience in a Director role required.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.