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Marketing Director
Benefits:
- Bonus based on performance
- Company parties
- Competitive salary
- Dental insurance
- Flexible schedule
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Paid time off
- Stock options plan
- Vision insurance
At CRI Genetics, we’re redefining how people understand their health, heritage, and potential. As a science-driven HealthTech company, we transform advanced genetic research into clear, actionable insights through our ancestry, health, and wellness reports. Our work goes beyond delivering data — we create intuitive, meaningful experiences that empower individuals to make confident, informed decisions about their lives. We’re a fast-moving, mission-driven team fueled by curiosity, innovation, and scientific excellence.
If you’re passionate about building impactful products and shaping the future of personalized health, you’ll thrive here.
Role Description:
- Job Title: Director of Marketing
- Overview: DTC growth marketer with a proven track record of building scalable acquisition and retention engines for consumer products, with direct ownership of CAC, LTV, and full-funnel performance across paid media, CRO, and lifecycle channels.
- Experience: +5 years of experience as Head of Marketing / Marketing Director / Marketing Manager
- Job Type: Full Time, Hybrid
- Salary: $120K - $160K (Exempt)
- Benefits: 100% Health Benefits, Equity, PTO / Sick days, Holiday Pay, 401k, Weekly Catered lunches, Company Outings.
Responsibilities:
- Develop and execute full-funnel marketing strategies across paid media, lifecycle, native advertising, and conversion funnels to drive customer acquisition, retention, and revenue growth.
- Launch, test, and scale new paid channels (Meta, Google, TikTok, YouTube) and identify emerging opportunities to expand reach and lower CAC.
- Own new product and channel launches end-to-end — from go-to-market strategy through creative briefing, launch execution, and post-launch scaling.
- Lead structured A/B and multivariate testing across ad creative, copy, targeting, and landing pages to continuously improve ROAS and conversion rates.
- Build and optimize customer lifecycle flows including onboarding, upsell, retention, and win-back through email, SMS, and automation.
- Oversee creation of high-performing marketing assets including UGC ads, VSLs, landing pages, and advertorials in collaboration with creative teams.
- Own and manage a multi-million dollar marketing budget, balancing growth velocity with efficiency and profitability.
- Define, track, and report on core KPIs — CAC, ROAS, LTV, CVR, and retention — and use data to drive decisions.
- Build, lead, and mentor a high-performing marketing team while managing agencies and cross-functional partners.
- Develop scalable marketing systems, SOPs, and campaign launch processes that enable rapid, repeatable execution.
Requirements:
- 5+ years of performance or growth marketing experience in DTC, subscription, or eCommerce, with 3+ years in a senior leadership role.
- Proven track record launching and scaling paid campaigns.
- Deep expertise across Meta, Google, TikTok, and YouTube Ads.
- Demonstrated success launching new channels and products from strategy through execution and scale.
- Strong command of performance metrics — CAC, ROAS, LTV, CVR, and payback period — with the ability to build analysis and present results clearly.
- Experience with UGC-driven creative strategy and working with creators to build performance-oriented content.
- Proficiency with analytics and attribution tools such as Google Analytics, Triple Whale, Northbeam, or Appsflyer.
- Hands-on experience with lifecycle marketing platforms.
- Proven ability to lead and grow marketing teams, manage agencies, and collaborate cross-functionally.
- Thrives in a fast-paced, high-growth or startup environment with a bias toward action and ownership.
At CRI Genetics:
- We offer competitive base salary + performance bonus
- Pioneering innovative projects and pushing the boundaries of genetics for consumer use
- A collaborative, cross-disciplinary team that values bold ideas and fast execution
- Our mission is simple: to make advanced genetic science personal and actionable — bringing the power of genetics into everyday life. Built from the ground up by our founders, CRI Genetics has grown into a recognized leader in genetics and wellness reporting. By combining cutting-edge research with consumer-first products, we empower people to make smarter, more informed health and lifestyle decisions.
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