Marketing Director, Diagnostics

JOB SUMMARY:
The Marketing Director, Diagnostics, is a strategic leader responsible for driving demand, positioning our products and services effectively, and enabling growth across the physician services line of business. This role oversees go-to-market strategy, demand generation, brand visibility, and competitive intelligence, ensuring alignment across sales, product, and customer success teams. The Director will define core messaging, lead product and portfolio marketing initiatives, and deliver measurable impact on pipeline velocity, adoption, and revenue growth. This role will be a peer to the Director of Commercial Marketing who will own the positioning and marketing for our product portfolio of Home Health, Dental, Transportation, Language and Durable Medical Equipment and the Director of Marketing, Physician Services and Director of Marketing, Physical Therapy.

ESSENTIAL DUTIES & RESPONSIBILITIES:
Demand Generation & Growth for Diagnostics

• Design and execute integrated lead generation campaigns across digital, paid media, email, ABM, and events.
• Optimize funnels and nurture programs to drive conversions, accelerate pipeline velocity, and maximize ROI.
• Collaborate with Sales leadership to align on pipeline targets, accelerate deal flow, and directly support revenue growth.

Product & Commercial Marketing

• Lead product marketing initiatives including GTM and pricing strategy, positioning and successful product launches.
• Define and track KPIs for market success, ensuring adoption, differentiation and growth.
• Build customer personas, gather insights, and conduct win/loss analysis to shape positioning and product roadmaps.
• Develop competitive enablement tools (battlecards, playbooks) and sales enablement materials to support field teams.

Brand & Content Leadership

• Amplify brand visibility and thought leadership through strategic campaigns, blogs, case studies, whitepapers, and PR.
• Oversee the development of engaging, high-quality content across digital and print channels ensuring alignment with brand standards and business goals.
• Collaborate with design and UX teams to ensure marketing materials are clear, accessible, and aligned with brand standards.
• Ensure messaging frameworks, value propositions, and differentiators are consistent across campaigns, sales, and customer communications.
• Ensure all communications and materials uphold brand consistency and reinforce core value messaging.

Customer & Market Insights

• Build customer personas and segmentation models to deepen understanding of diagnostics.
• Collect and analyze customer feedback to inform positioning, messaging, and roadmap priorities.
• Conduct win/loss sentiment analysis and competitive research in partnership with Sales to drive actionable insights.
• Monitor industry trends, buyer behavior, and market opportunities to inform marketing strategies and innovation.

Sales Enablement & Competitive Tools

• Develop and maintain competitive enablement assets, including battlecards, playbooks, and messaging frameworks.
• Create impactful sales enablement materials in collaboration to support field execution.
• Conduct external trainings, workshops, and presentations in collaboration with Sales to strengthen market-facing education and thought leadership.

Market & Competitive Intelligence

• Monitor industry trends, buyer behavior and competitor activity to identify opportunities and risks.
• Provide actionable market insights that inform innovation, long-term product roadmaps and business strategy.
• Conduct ongoing market-facing external engagements and lead public relations to position the company as an industry leader.

Cross-Functional Leadership

• Partner closely with Sales, Technology and Customer Success teams and peer Directors of Marketing to ensure alignment and flawless campaign execution.
• Establish processes for campaign performance measurement and ROI reporting, using insights to continuously optimize strategies.

EDUCATIONAL AND EXPERIENCE REQUIREMENTS:

• Bachelor's degree in Marketing, Business, Communications or related fields.
• 10+ years of experience in product marketing, go-to-market strategy or related field, preference for workers comp or product/service line specific background
• Strong analytical skills with ability to translate data into actionable insights.
• Excellent verbal and written communication skills including experience crafting messaging and delivering presentations.
• Experience in creating sales enablement tools and collaborating cross-functionally.
• Knowledge of competitive research, customer insights and market analysis.
• Ability to manage multiple projects in a fast-paced environment.

ESSENTIAL KNOWLEDGE, SKILLS & ABILITIES:

• Proven track record designing and executing successful growth campaigns at a national level
• Demonstrated experience designing and implementing integrated communications campaigns with measurable results
• Excellent verbal and written communication skills to technical and non-technical audiences of various levels in the organization (e.g., executive, management, individual contributors)
• Strategic thinking and market awareness.
• Strong collaboration and interpersonal skills.
• Results-driven with focus on adoption, growth and differentiation.
• Ability to simplify complex concepts into clear customer-facing messaging.
• Proficient in managing marketing technology tools and CRMs, such as HubSpot, Cision, Salesforce, etc.
• Deep experience in content strategy, brand building and marketing campaign execution.
• Proactive, resourceful and adaptable.
• Ability to work in an environment that aligns with the company's diversity, equity, inclusion and belonging standards.
• Ability to work both independently and in a team environment.
• Demonstrate our core values of Think Big, Go Fast, Deliver Awe, Win Together and Care Deeply.

PHYSICAL/MENTAL DEMANDS & WORK ENVIRONMENT:

• This position will be performed in the colleague's home with work related travel required.
• Work-from-home requirements include the colleague's ability to set up computer equipment within their home office.
• This job is primarily sedentary and may involve repetitive motions; the colleague must be able to remain in a stationary position for extended periods of time, operate a computer and other office equipment, assess information and files stored electronically, and converse/exchange accurate information with others, simultaneously.
• The colleague must be able to discern text displayed on a monitor, input data into specific fields using a keyboard, and adjust focus to distances of up to three feet.
• The colleague must have the ability to learn new tasks, follow established processes, maintain focus, complete tasks independently, complete multiple tasks simultaneously, communicate professionally with colleagues and customers, and complete tasks in situations that have a speed or productivity requirement.
• The colleague must be able to manage competing deadlines and prioritize appropriately.

Please be advised that job descriptions typically change over time as business needs, job requirements, and employee skill levels change. As such, One Call retains the right to change or assign other duties to this position at any time.