Marketing Executive

Key Responsibilities:
Market Research & Analytics:

• Conduct competitive research and consumer insight analysis to identify trends, opportunities, and risks.
• Translate marketing data into actionable strategies and performance insights.
• Prepare and present regular reports on campaign effectiveness, ROI, and brand performance

Content Development & Brand Communication:

• Oversee the development of marketing materials, including brochures, digital assets, and web content.
• Collaborate with creative teams to maintain a consistent brand voice and visual identity across all touchpoints.
• Ensure content quality, messaging accuracy, and campaign alignment.

Social Media & Digital Marketing:

• Strategize and manage content calendars across social platforms, ensuring engaging, on-brand content and timely execution.
• Develop and optimise digital marketing campaigns to drive traffic, engagement, and conversions.
• Monitor platform performance, analyse KPIs, and implement data-driven enhancements.
• Manage partnerships with relevant influencers to amplify brand reach and engagement.

SEO:

• Create original, engaging content that speaks to target audiences and meets SEO goals.
• Conduct detailed technical SEO audits and implement recommendations.
• Deliver keyword research and content strategies to improve rankings and conversions.
• Manage link acquisition campaigns and monitor backlink profiles.
• Track, report and analyse performance to demonstrate ROI.

Skills:

• Content Writing
• SEO
• Research
• Creativity and Design Ideas
• Social Media Management

Qualifications

• 3-5 years of experience in Marketing roles
• Bachelor’s degree in Marketing, Communications, or a related field
• Creative thinker with strong attention to detail.
• Ability to prioritize workload to meet deadlines and to manage periods of heavy & conflicting work demands
• Excellent communication and interpersonal skills.
• Ability to work independently and in collaboration with cross-functional teams.
• Strong understanding of social media platforms and content marketing strategies.

Job Type: Full-time

Ability to commute/relocate:

• Rawalpindi: Reliably commute or planning to relocate before starting work (Required)

Location:

• Rawalpindi (Required)

Work Location: In person