Marketing Executive

HUMAN RESOURCES VISION

We will strive to create and maintain a community of winning talent, which feels valued and lives the connection to the brand in whatever we do. We will provide the freedom and support where individuals can demonstrate their skills and abilities; grow and reach their potential in a performance reward driven environment. We will embrace diversity and inclusion and will act honestly and ethically in everything we do; aspiring to be the employer of choice.

POSITION PURPOSE

The Marketing Executive is responsible for providing administrative support, implements social media strategy and coordinates with the internal Marketing and PR teams to support their respective missions, ensuring consistency in voice and cultivating a social media referral network. Additionally, the role will require close cooperation with operational departments to deliver an excellent guest experience before, during and after the guest stay.

SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES

• Supports the PR & Marketing Team with daily secretarial assistance including marketing material inventories and order, maintains database, prepares report, organize meetings, budgeting and forecasting.
• Implement the hotel’s social media strategy to define programs that use social media marketing techniques to increase visibility, engagement and guest satisfaction for the hotel. Manage social media's day-to-day activities.
• Coordinate with stakeholders across the hotel to ensure social media strategy effectiveness and encourage the adoption of relevant social media techniques into the corporate culture and all of the hotel’s products and services.
• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on the effectiveness of campaigns to maximize results
• Manage The Grand Community membership. Duties include planning bi-weekly offers and promotions, communicating the offers and promotions via e-mail and WhatsApp, responding to inquiries, working with different departments to increase the number of the group, keeping the tracker up-date.
• Manage the budget and oversee the expenses in a daily manner.
• Work with the Marketing Team in maintaining brand reputation including digital platforms; web and on-property and hotel collaterals.
• Respond to TripAdvisor, Google, Booking.com and Expedia daily and communicate feedback to respective departments to action.

QUALIFICATION STANDARDS

We do expect that you do have the experiences/ behaviors below. You:

• Totally embrace the philosophy of guest and customer service and own the guests;
• Identify yourself with the hotel’s brand and operating philosophy;
• Possess a warm and friendly demeanor;
• Strive to achieve satisfaction and delight of internal and external customers;
• Are detail oriented and hands on;
• Are a team player with strong interpersonal skills;
• Have the potential to develop into a leader, motivate and develop yourself and other associates;
• Demonstrate self-confidence, energy and enthusiasm;
• Have immaculate personal presentation e.g. grooming and conversational ability;
• Have knowledge of hotel computer systems and other IT related applications;
• Uphold ethical business practices.

EDUCATION

Bachelor degree required.