Marketing Executive

Job Description & Responsibilities

The candidate will be responsible for the online marketing strategy for the brands by planning, developing and executing the overall digital marketing strategy of each of our Dubai and Abu Dhabi Branches. This candidate will launch advertisements, create social media content to increase brand awareness. This candidate should have previous marketing experience and be able to monitor the company's social media presence.

Main Duties

* Brand & Market Awareness

• Conduct market research to analyze customer trends, competitors' activities, and market performance.
• Analyze campaign performance using analytics tools and provide reports with insights and recommendations.
• Execute marketing campaigns, track their performance, and make adjustments as needed.
• Elevate brand awareness and contribute to the overall development of the company's brand identity.
• Recommend new strategies, creative ideas, and campaigns to drive engagement and footfall.

* Social Media Management

• Handle and manage all social media platforms (Facebook, Instagram, TikTok) for both Dubai and Abu Dhabi branches.
• Plan, create, and publish engaging content (posts, reels, stories, videos) aligned with brand's messaging and guidelines.
• Monitor social media performance, track analytics, and recommend improvements.
• Ensure all content is approved by management before publishing or executing.

* Content Creation & Marketing Calendar

• Develop and implement marketing strategies and campaigns across digital and traditional channels.
• Develop monthly marketing calendars for each branch with scheduled campaigns, promotions, and events.
• Prepare and propose the yearly annual marketing calendar for approval by brand management.
• Ensure consistency for all marketing materials branding, messaging, and visual identity across all platforms.

* Event & Promotion Coordination

• Communicate and coordinate with mall management regarding events, promotions, and mall-wide campaigns.
• Execute seasonal promotions and ensure alignment with mall guidelines and timelines.

* Influencer & Collaboration

• Identify, reach out, and collaborate with relevant influencers and content creators to increase brand visibility.
• Recommend appropriate deliverables depending on the partnership.

* Travel Flexibility

• Flexible to travel between Dubai and Abu Dhabi branches for content creation, events, and campaigns.

Qualifications & Experience

• Languages: Strong English communication skills.
• Experience: Minimum 2 years of experience as a content creator or handling multiple Social Media pages, preferably in filming/capturing events and entertainment content creation.
• Editing Software: Minimum intermediate proficiency with CapCut, Adobe Premiere Pro, Final Cut Pro, Lightroom, or similar editing tools.
• Portfolio: A strong portfolio showcasing previous work, social media edits, or video reels is required with application.
• Location: Based in Dubai or Abu Dhabi.
• Mobility: Driving License and own Vehicle. Must be comfortable traveling to Company's branches across Dubai and Abu Dhabi and working on-site.

Job Type: Full-time

Pay: AED5,000.00 - AED8,000.00 per month

Application Question(s):

• Will you be able to reliably commute between Dubai and Abu Dhabi based on the needs of the role?
• Do you have a valid UAE driving license and your own vehicle?

Experience:

• Marketing or Social Media: 2 years (Required)

License/Certification:

• Driving License (Required)