Marketing Executive

Marketing Executive — Job Description

Role summary

Drive brand awareness, demand generation, and customer engagement through planning and executing marketing campaigns across channels; support sales with lead generation and collateral; analyze performance to optimize ROI.

Key responsibilities

• Develop, implement, and manage multi-channel marketing campaigns (digital, email, social, events, PR).
• Create and maintain marketing collateral: product one-pagers, presentations, case studies, blog posts, and ad copy.
• Manage content calendar and social media accounts; produce and schedule posts and community engagement.
• Coordinate lead-generation activities (campaigns, landing pages, forms, paid ads) and hand off qualified leads to sales.
• Execute email marketing and marketing automation workflows; segment audiences and A/B test messaging.
• Monitor, analyze, and report campaign performance (KPIs: MQLs, conversion rates, CAC, LTV, ROI); recommend optimizations.
• Support product launches and go-to-market plans (positioning, pricing input, sales enablement).
• Manage external vendors and agencies (creative, PR, ad platforms) and coordinate events/webinars.
• Maintain brand guidelines and ensure consistent messaging across channels.
• Conduct market and competitor research to inform strategy and messaging.

Required skills & experience

• 2–5 years marketing experience (B2B or B2C depending on company).
• Strong written and verbal communication.
• Experience with digital marketing channels: SEO, SEM, social ads, content marketing.
• Familiarity with marketing automation (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Proficiency in analytics tools (Google Analytics, Looker, Tableau or similar) and Excel.
• Basic design skills (can use Canva, Figma, or Adobe Creative Suite) and comfortable reviewing creative.
• Project management and cross-functional collaboration skills.
• Data-driven mindset; experience with A/B testing and campaign optimization.

Pay: QAR110.10 - QAR302.20 per hour

Work Location: On the road