Marketing Executive – BTL Activities

We are looking for a dynamic Marketing Executive to drive Below-The-Line (BTL) marketing activities for our education institute in Bathinda. The ideal candidate will be responsible for planning and executing on-ground marketing campaigns, student outreach programs, and brand promotions to generate leads and increase student enrollments.

Key Responsibilities:BTL Marketing & Promotions:

• Plan and execute BTL marketing campaigns such as roadshows, school/college tie-ups, canopy activities, seminars, and workshops.
• Organize education fairs, career counseling sessions, and promotional events in target areas.
• Develop partnerships with schools, coaching centers, and local organizations to promote institute programs.

Lead Generation & Brand Awareness:

• Conduct door-to-door promotions, pamphlet distribution, and community engagement activities.
• Identify high-footfall areas and execute awareness campaigns through kiosks, banners, and flyers.
• Work with the sales team to ensure quality lead generation and conversions.

Vendor & Agency Coordination:

• Liaise with vendors, printing agencies, and event organizers for smooth execution of BTL activities.
• Ensure cost-effective execution of promotional campaigns within the allocated budget.

Market Research & Competitor Analysis:

• Analyze market trends, competitor strategies, and student preferences to enhance marketing efforts.
• Provide insights and reports on campaign performance, footfall, and lead conversion rates.

Key Requirements:

• Qualification: Graduate/Postgraduate in Marketing, Business Administration, or a related field.
• Experience: 1-3 years in BTL marketing, preferably in the education sector.
• Skills: Strong communication, networking, and event management skills.
• Other: Willing to travel locally for campaign execution and event coordination.

Perks & Benefits:

• Attractive salary package + incentives based on performance
• Career growth opportunities in a reputed education institute
• Travel and event allowances

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement

Language:

• English (Preferred)

Work Location: In person