Marketing Executive (Games)

Location: Rawalpindi Job Type: Full-time Company: LowByte Studio

We are looking for a passionate and creative Marketing Manager (Games) to join our growing team. In this role, you will lead and execute marketing strategies for our mobile game titles, managing everything from brand positioning to user acquisition campaigns. If you love games and understand what drives players, we want to meet you!

• Develop and execute marketing strategies for game launches and ongoing live-ops
• Plan and manage user acquisition campaigns across multiple platforms (Meta, Google, Unity, TikTok, etc.)
• Build and maintain brand identity for all game titles
• Analyze market trends to identify new opportunities
• Optimize marketing funnels to improve ROI
• Collaborate with product, design, and development teams
• Manage community engagement strategies (Discord, socials, influencers)
• Track and report KPIs, player engagement, and campaign performance
• Oversee promotional materials, trailers, creatives, and marketing assets
• Work with influencers, publishers, and partners
• Hands on experience on MMP
• Have good experience of monetization and mediation

• Proven experience in mobile game marketing
• Strong knowledge of user acquisition and ad networks
• Understanding of game industry trends and player behavior
• Ability to manage multiple campaigns simultaneously
• Strong analytical and creative thinking skills
• Experience with ASO (App Store Optimization) is a plus
• Excellent communication skills
• Love for gaming is essential!

Send your CV, portfolio to 📧 hr@lowbytestudio.com