Marketing Head

Job DescriptionRole: Marketing Head

Company: Growth Factoryy

Location: Hyderabad (Preferred)

Reporting to: CEO

Experience: 8–12 years

Role Type: Full-time | Leadership

Role Overview

The Marketing Head at Growth Factoryy will own the entire marketing charter—from strategy to execution—across brand, growth, performance, content, partnerships, and revenue-led marketing.

This role requires a hands-on leader who can build scalable systems, drive demand, and position Growth Factoryy as a category-defining growth and education brand. You will work closely with the CEO and founding team to shape go-to-market strategy and accelerate business growth.

Key Responsibilities1. Marketing Strategy & Leadership

• Own and drive the overall marketing strategy aligned with business and revenue goals
• Define quarterly and annual marketing roadmaps with clear KPIs
• Act as a strategic growth partner to the CEO
• Build scalable marketing systems, processes, and playbooks

2. Growth & Performance Marketing

• Lead performance marketing across Meta, Google, LinkedIn, YouTube, etc.
• Own CAC, ROAS, funnel optimization, lead quality, and conversion metrics
• Drive experimentation, testing, and scaling of growth channels
• Build strong attribution and reporting frameworks

3. SEO, Organic & Content Growth

• Own SEO and organic acquisition strategy
• Drive content-led growth across blogs, YouTube, Instagram, LinkedIn, and email
• Build long-term inbound pipelines for B2C and B2B audiences

4. Brand, Positioning & Communication

• Own brand positioning, messaging, and storytelling
• Build a strong, consistent brand presence across all touchpoints
• Lead brand campaigns, launches, and GTM strategies

5. Product, B2B & B2C Marketing

• Handle product marketing for multiple offerings (courses, services, communities, partnerships)
• Build clear value propositions, landing pages, funnels, and sales enablement assets
• Drive B2C user acquisition and B2B lead generation

6. Events, Partnerships & Community

• Plan and execute events, summits, workshops, and webinars
• Build strategic partnerships and alliances for growth
• Support community-building and creator collaborations

7. Team & Stakeholder Management

• Build, mentor, and manage a high-performing marketing team
• Comfortable managing both large teams (20+ members) and lean teams
• Work closely with sales, product, founders, agencies, and external partners

8. Data, Reporting & Decision Making

• Own dashboards, reporting, and performance reviews
• Ensure data-driven decision making across all marketing initiatives
• Continuously optimize based on insights and outcomes

Ideal Candidate Profile

• 8+ years of experience in marketing leadership roles
• Strong background in consumer internet, marketplaces, fintech, or tech-driven businesses
• Hands-on experience across:
• Performance marketing
• SEO & organic growth
• Brand & content marketing
• Product marketing (B2B & B2C)
• Events & partnerships
• Proven ability to scale marketing in high-growth environments
• Comfortable owning end-to-end marketing
• Strategic thinker with strong execution depth

Why Join Growth Factoryy

• Direct collaboration with the CEO and leadership team
• High ownership and decision-making authority
• Opportunity to build and scale marketing from the ground up
• Long-term leadership and growth opportunity
• Impact-driven, fast-growing ecosystem

Job Type: Full-time

Pay: ₹120,000.00 per year

Work Location: Remote