Marketing Lead

Job Summary
The Marketing Lead is responsible for overseeing and executing outward-facing communications across all Filmtools Group brands including Filmtools, Pacific Radio (PacRad), Tour Supply, Backstage Equipment & Studio Depot. This role combines strategic brand marketing with hands-on creative execution, including email marketing, graphic development, partner campaigns, and promotional initiatives.

The ideal candidate is a creative, self-driven marketing professional with a strong understanding of branding and graphic design, capable of crafting compelling outbound messaging that drives engagement and sales.

Responsibilities

Email & Outbound Marketing

• Develop and execute weekly email newsletters tailored to each brand’s unique audience.
• Create engaging email graphics highlighting: new products, best sellers, short-term promotions, social media campaigns & upcoming events.
• Ensure consistent branding and messaging across all communications.

Brand Partner Collaboration

• Lead conversations with brand partners to develop collaborative marketing packages.
• Build strategic promotional initiatives using: email newsletters, social media campaigns, website landing pages, product graphics, events, in-store displays and promotions
• Identify creative opportunities to better showcase partner product lines.

Creative & Brand Development

• Maintain and strengthen brand identity across multiple companies.
• Develop compelling graphics and visual messaging aligned with each brand’s voice.
• Think outside the box to craft marketing campaigns that capture attention and drive engagement.
• Monitor campaign performance and refine strategies to improve results.

Skills

• Proven expertise in SEO, social media marketing, digital marketing, content marketing, performance marketing, and multichannel marketing strategies.
• Strong knowledge of Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML coding basics, Google Analytics, Google AdWords, Facebook Advertising, and email marketing platforms.
• Experience with marketing automation tools and analytics to track campaign effectiveness and ROI.
• Excellent copywriting skills with the ability to craft compelling messages tailored for different audiences.
• Demonstrated ability in B2B & B2C marketing and product management with a focus on e-commerce platforms.
• Strong research skills combined with strategic thinking to develop innovative campaigns that meet business goals.
• Effective sales skills with experience in advertising sales or partnership development are a plus.
• Budgeting experience for large-scale campaigns along with project management capabilities to lead cross-functional teams effectively.
• Experience or familiarity with film, entertainment, touring, or signal chain industries is a plus but not required.

What We’re Looking For

• A creative thinker who can craft compelling outbound messaging.
• Someone who understands how to balance strategy and execution.
• A collaborative communicator who can confidently work with brand partners.
• A detail-oriented marketer who thrives in a fast-paced environment.
• A team player who is excited about building and evolving multiple brands.

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• Health insurance
• Paid time off

Education:

• Bachelor's (Preferred)

Experience:

• Graphic design: 2 years (Preferred)
• Email marketing: 2 years (Preferred)

Work Location: In person