Marketing Lead

Job Description

Job Title: Head of Marketing – UK Shift
Location: Ahmedabad, India
Position: On-site, Full-time
Working Hours: UK SHIFT (2:00 PM to 11:00 PM)
Notice Period: Immediate Within 15 Days (Preferred)
Experience: 8 to 10+ years (Leadership Level)

Who are we:

Mintex Inc. is a USA-based staffing firm located in Edison, New Jersey, with expertise in various industries including Healthcare, IT, Engineering, Finance & Accounting, Legal, and Oil & Gas. Our services range from contract and temporary staffing to recruitment process outsourcing (RPO), tailored to meet the specific needs of each industry. With a client-centric approach and a nationwide reach, we aim to empower businesses and individuals through innovative staffing solutions.

Role Overview:

We are seeking an entrepreneurial Head of Marketing to build and lead our marketing department from the ground up. As the foundational marketing leader, you will be responsible for setting up the department's infrastructure, conceptualizing overarching digital strategies, and driving B2B lead generation. You will leverage your deep understanding of service-based business models to boost our organization's presence and authority in the competitive US staffing market.

Key Responsibilities:

• Department Setup: Build and structure the marketing department from scratch, establishing standard operating procedures, selecting necessary tools, and laying the groundwork for future hires.
• Campaign Management: Design, launch, and oversee comprehensive digital and social media marketing campaigns tailored to B2B clients in the USA.
• Paid Advertising & Budgeting: Take full ownership of the digital advertising budget. Determine exactly how, when, and where to spend across paid platforms (Google Ads, Meta Ads, LinkedIn Ads) and strategic post-boosting to maximize ROI.
• Lead Generation: Architect and execute aggressive inbound and outbound lead generation funnels designed to capture high-quality client prospects for our service-based offerings.
• SEO Leadership: Oversee the company's overarching SEO strategy. While you may not execute daily SEO tasks, you must possess a strong understanding of how SEO works to effectively guide, evaluate, and manage the SEO experts working under you.
• Strategic Alignment: Continuously analyze campaign performance and adapt strategies to ensure all marketing efforts directly boost organizational growth and align with sales objectives.

Key Skills Required:

• B2B Service Expertise: Deep, proven experience in marketing service-based B2B businesses, with a strong understanding of how to position intangible services to corporate clients.
• Department Building: Proven track record of setting up marketing operations, establishing workflows, and scaling a department from the ground up.
• Performance Marketing Mastery: Hands-on expertise in running paid ads, strategic boosting, and intelligent budget allocation across various digital channels.
• SEO Knowledge: Strong foundational understanding of SEO mechanics, algorithms, and best practices to effectively lead specialized SEO personnel.
• Lead Gen Focus: Exceptional capabilities in digital campaign creation, social media strategy, and driving measurable B2B lead generation.
• Market Familiarity: Experience handling digital campaigns for international markets, specifically the USA.

Qualifications:

• Significant progressive experience in marketing leadership roles (7+ years preferred).
• No specific degree requirement – skills, B2B experience, and leadership matter most.
• Certifications in Google Ads, Meta Blueprint, or advanced marketing strategies are a plus.

What We Offer:

• Competitive salary (based on experience)
• Paid leaves & holidays
• Health insurance coverage
• Salary account and PF setup
• Opportunities to work closely with US-based clients and teams

Work Location:

Mintex Inc. – Ahmedabad, Gujarat (On-site | UK Shift)

Ability to Join:

• Immediate
• Within 15 Days

Job Type: Full-time

Pay: ₹40,000.00 - ₹80,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Internet reimbursement
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Ability to commute/relocate:

• Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• How many years of experience do you have in a marketing leadership or head of department role?
• Do you have proven, hands-on experience running B2B digital marketing and lead generation campaigns specifically targeting the US market?
• What is your Current CTC?

Experience:

• B2B Marketing: 4 years (Required)

Work Location: In person