Marketing Manager

About the Role

The client is seeking a dynamic and results-driven Marketing Manager to lead marketing initiatives for their Fitness Center as well as other brands within the Group. The ideal candidate will be a creative strategist with hands-on experience in digital and traditional marketing, brand building, and campaign management. This role requires a strong understanding of the Bahrain and GCC markets, with the ability to develop and execute marketing plans that drive customer acquisition, retention, and brand visibility.

Key Responsibilities

• Develop and implement comprehensive marketing strategies for the Fitness Center and other group brands.

• Plan and execute digital marketing campaigns (SEO, SEM, social media, email, content marketing).

• Manage branding, advertising, and promotional activities across multiple channels.

• Conduct market research and competitor analysis to identify trends and new opportunities.

• Oversee the creation of engaging content including social media posts, videos, newsletters, and blogs.

• Manage relationships with media, influencers, and external agencies to maximize brand exposure.

• Organize and promote events, activations, and partnerships to strengthen brand presence.

• Monitor and report on campaign performance, ROI, and KPIs.

• Support cross-functional teams and collaborate with management on strategic marketing initiatives.

• Ensure consistent brand identity and positioning across all group companies.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).

• Minimum 5+ years of proven experience in marketing, preferably within fitness, lifestyle, retail, or F&B sectors.

• Strong knowledge of digital marketing platforms (Google Ads, Meta Business Suite, SEO tools, etc.).

• Excellent communication skills in English (Arabic is an advantage).

• Strong creative, analytical, and project management skills.

• Ability to multi-task and manage marketing for multiple brands simultaneously.

• GCC market experience is a plus, with a solid understanding of consumer behavior in Bahrain.

Job Type: Full-time