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Marketing Manager
Cairo, Egypt
Job Description
- Develop and implement the overall marketing strategy (branding, campaigns, customer persona definition).
- Identify and analyze the target audience to maximize campaign effectiveness.
- Manage and coordinate with external agencies to develop and execute creative campaigns.
- Track and measure ROI for all marketing campaigns, ensuring maximum impact on sales and brand awareness.
- Drive strategies to increase sales and revenues through innovative marketing initiatives.
- Enhance the overall customer experience across online and offline touchpoints.
- Conduct detailed market research and competitor analysis to inform decision-making.
- Provide post-campaign analysis and recommendations for improvement.
- Develop and execute customer retention strategies while expanding the new customer base.
- Manage and control the marketing budget, ensuring optimal allocation of resources and expenses.
- Oversee and coordinate photoshoots for products and campaigns.
- Manage the company’s E-Commerce platform, ensuring alignment with sales and marketing strategies.
- Perform data analysis on branches, products, customer profiles, and locations to identify growth opportunities.
- Contribute to pricing strategies and introduction of new product lines.
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Develop initiatives to increase market share and strengthen the brand’s position.
- Education: Bachelor’s degree in commerce, Marketing, or a related field (master’s degree or specialization in Marketing is highly preferred).
- Experience: 8–12 years of progressive experience in marketing, preferably within retail, fashion, or homewear industries.
- Proven track record in developing and executing successful marketing strategies that drive measurable business growth.
- Strong knowledge of digital marketing, e-commerce platforms, and customer analytics.
- Exceptional communication and negotiation skills for managing agencies and stakeholders.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Demonstrated experience in budget management, ROI analysis, and campaign optimization.
- Creative mindset with the ability to think strategically and execute tactically.
- Leadership skills with experience in managing teams and cross-functional projects.
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