Marketing Manager

Job Overview
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand awareness. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel strategies. This role requires a creative thinker who can analyze market trends and develop effective marketing campaigns that resonate with our target audience.

Duties

• Develop and implement comprehensive marketing strategies that align with business goals and enhance brand visibility.
• Manage SEO efforts to improve organic search rankings and drive traffic to our website.
• Oversee social media marketing campaigns across various platforms, ensuring consistent messaging and engagement.
• Execute multichannel marketing initiatives, including email marketing, print advertising, and digital campaigns.
• Collaborate with the sales team to create advertising sales strategies that generate leads and increase revenue.
• Utilize Adobe Creative Suite to design compelling marketing materials that effectively communicate our brand message.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Create engaging content for various platforms, including blogs, social media posts, and email newsletters.
• Implement performance marketing techniques to optimize campaign effectiveness using tools like Google Analytics and Google AdWords.
• Manage e-commerce strategies to enhance online sales performance.
• Utilize WordPress for website updates and content management while ensuring optimal user experience through HTML knowledge.
• Monitor campaign performance metrics and adjust strategies as needed based on analytics insights.
• Lead budgeting efforts for marketing projects while ensuring alignment with financial goals.

Requirements

• Proven experience in a Marketing Manager role or similar position with a focus on B2B marketing.
• Strong understanding of digital marketing principles, including content marketing, email marketing, and social media strategies.
• Proficiency in using marketing automation tools to streamline processes and improve efficiency.
• Experience with Facebook Advertising and other paid media channels is highly desirable.
• Excellent research skills to analyze market data and consumer behavior effectively.
• Strong copywriting skills with the ability to create compelling narratives that engage audiences.
• Familiarity with product management principles to align marketing efforts with product development cycles.
• Ability to work collaboratively in a team environment while managing multiple projects simultaneously.
• Strong analytical skills with experience in using Google Analytics for data-driven decision-making. Join us as we strive to elevate our brand presence through innovative marketing strategies!

Job Type: Contract

Pay: $1,272.05 - $1,531.93 per week

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 4 years (Preferred)

Ability to Commute:

• Vallejo, CA 94591 (Preferred)

Work Location: Hybrid remote in Vallejo, CA 94591