Marketing Manager

About us:

Legend Holding Group is a diversified enterprise headquartered in Dubai, operating across the Middle east and African region. With a strong focus on sustainability and innovation, the group manages a growing portfolio of companies in automotive, trading, energy, Travel and Tourism and mobility services.

Rooted in Loyalty, Excellence, and Progress, we lead with innovation and technology to seamlessly connect the physical and digital worlds.

Our goal is to become a leader in intelligent, data-driven solutions because Together We Grow.

Job Overview:

Lead the development and execution of impactful marketing strategies that align with the brand identity to drive growth and market expansion. Oversee integrated digital and offline campaigns, lead marketing teams, and optimize CRM and lead management processes to generate measurable business value. Focus on customer acquisition, retention, and new market penetration while ensuring consistent brand messaging across all channels.

Key Responsibilities:

• Develop and execute marketing strategies aligned with brand identity and business objectives.
• Drive integrated digital and offline campaigns to maximize reach and engagement.
• Establish and manage CRM systems along with lead management and qualification frameworks.
• Monitor CRM and sales data integration to optimize lead-to-booking funnel efficiency.
• Lead multidisciplinary marketing teams ensuring performance and talent development.
• Define campaign targeting, segmentation, and budget allocation based on market insights.
• Oversee ad performance optimization to improve ROI and campaign effectiveness.
• Implement systematic documentation processes to support knowledge sharing and compliance.
• Track, analyze, and report on campaign performance with actionable insights.
• Manage customer experience enhancement initiatives to improve retention and satisfaction.
• Coordinate lead qualification and sales pipeline processes in collaboration with sales teams.
• Support offline marketing initiatives and event marketing activities.
• Ensure brand consistency across all platforms and marketing materials.
• Collaborate with cross-functional teams—including sales, product, and customer success—for aligned execution.
• Customer Retention Rate: Measure the percentage of customers retained over time to ensure sustained engagement.
• Lead to Booking Funnel Conversion Rate: Track conversion rates from lead generation to confirmed bookings/sales.
• Customer Acquisition Cost (CAC): Monitor total marketing and sales costs relative to the number of new customers acquired.
• Cost Per Lead (CPL): Assess the cost-efficiency of lead generation campaigns.
• New Market Penetration: Evaluate success in acquiring customers and growing brand presence in new geographic markets.

Who Fits the Legend’s Seat

• Comprehensive understanding of marketing principles, brand development, and digital marketing platforms.
• Advanced proficiency in CRM and marketing automation tools.
• Strong analytical skills, data-driven decision making.
• Master's degree in Marketing, Business Administration, or related fields.
• Minimum 5 + years of experience in marketing management or leadership.
• Proven experience in brand development and CRM integration.