Marketing Manager

Key Responsibilities:

1. Strategic Planning & Execution

• Develop and implement marketing strategies to promote products, services, and institutional visibility.
• Analyze market trends and competitor activities to identify growth opportunities.
• Align marketing plans with business objectives and ensure consistent brand messaging.

2. Digital Marketing

• Oversee SEO/SEM, social media marketing, email campaigns, and paid advertising initiatives.
• Manage website content, analytics, and performance improvement.
• Drive digital lead generation and online brand presence.

3. Branding & Communication

• Ensure consistent brand voice and visual identity across all platforms.
• Develop creative content for campaigns, brochures, advertisements, and other collaterals.
• Manage public relations and media coordination for brand visibility.

4. Campaign Management

• Plan, execute, and analyze marketing campaigns and events (online/offline).
• Track ROI and KPIs to measure campaign effectiveness.
• Coordinate with cross-functional teams for smooth execution.

5. Team Management & Coordination

• Lead, mentor, and motivate the marketing team.
• Collaborate with sales, design, and academic/business teams to ensure synergy in goals and execution.

6. Budgeting & Reporting

• Develop and manage marketing budgets.
• Prepare performance reports and present marketing outcomes to management.

Qualifications & Skills:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• 10 years or more of proven experience in marketing, preferably in [industry/education/FMCG/etc.].
• Strong knowledge of digital marketing tools (Google Ads, Analytics, Meta Business Suite, etc.).
• Excellent written and verbal communication skills.
• Strong analytical, leadership, and project management skills.
• Creative thinker with a data-driven approach to problem-solving.

Job Type: Full-time