Marketing Manager

Job Duties & Responsibilities:

• Develop and lead marketing strategies aligned with business goals and brand direction, taking ownership from planning to execution.
• Actively manage the company’s brand positioning, identity, and communication across all channels.
• Take full responsibility for marketing accounts, coordinating closely with internal teams, clients, and departments to ensure campaigns are executed smoothly and effectively.
• Plan, create, and publish content for social media, websites, email, and other platforms, ensuring high engagement and alignment with brand voice.
• Oversee and directly manage ad campaigns (Meta, Google, etc.), including setup, optimization, and performance tracking.
• Collaborate hands-on with designers and agencies to produce high-quality visuals, videos, and marketing materials, ensuring deadlines and standards are met.
• Review, approve, and, when needed, actively contribute to creative assets to maintain consistent brand voice and quality.
• Plan and execute marketing activities, including events, partnerships, and promotions, taking personal accountability for results.
• Manage budgets, timelines, and resources across multiple campaigns, ensuring efficiency and ROI.
• Analyze campaign data and performance metrics, providing actionable insights and recommendations to improve outcomes.
• Stay actively updated on market trends, competitor activities, and new marketing tools to drive innovation.
• Demonstrate a proactive, hands-on approach in all aspects of marketing, taking initiative to solve problems and deliver results.

Qualifications Required:

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of experience in marketing, content creation, or digital advertising.
• Proven experience managing multiple accounts or brand portfolios.
• Hands-on experience in social media, performance marketing, and tools like Meta Ads, Google Ads, Analytics, and Canva.
• Excellent communication and project management skills.
• Excellent content creation skills, including writing, storytelling, and visual content planning.
• Creative thinker with strong attention to detail and a keen eye for design and brand consistency.
• Bilingual (Arabic and English).