Job Title: Marketing Manager
Location: Kota, Rajasthan
Company: Affinity Education
About Affinity Education:
Affinity Education is a leading institute committed to providing quality education and professional training to students aspiring for excellence in finance, accounting, and related fields.
Key Responsibilities:
- Branch Management:
- Oversee day-to-day operations of the Kota branch.
- Ensure smooth coordination between departments and maintain high service standards.
- Supervise and guide branch staff to achieve business and academic targets.
- Admissions & Sales:
- Drive student admissions through effective marketing strategies and local outreach.
- Achieve admission targets (individual and team-based).
- Generate leads through school/college visits, seminars, events, and digital campaigns.
- Monitor and support the counselling team to ensure high conversion rates.
- Marketing & Promotion:
- Plan and execute marketing campaigns (online and offline) to promote courses and brand awareness.
- Manage the institute’s social media presence — create, post, and analyse content performance.
- Collaborate with the central marketing team for creative assets and promotional materials.
- Organize events, workshops, and local tie-ups for brand visibility.
- Team Leadership:
- Train and motivate the marketing and admission team.
- Monitor team performance and ensure target achievement.
- Provide regular reports and insights to the management.
Required Skills & Qualifications:
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- 3+ years of experience in marketing, preferably in the education sector.
- Strong leadership and team management skills.
- Excellent communication and presentation abilities.
- Proficiency in social media management and digital marketing tools.
- Goal-oriented with strong analytical and problem-solving skills.
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹35,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
Work Location: In person