Marketing Manager

Key Responsibilities:

Collaborative Leadership:

• Work closely with the Marketing Director to develop and implement comprehensive marketing strategies aligned with company goals.
• Collaborate effectively with cross-functional teams, including Sales and IT to ensure cohesive and integrated marketing campaigns.
• Develop and maintain strong relationships with external partners, agencies, and vendors.

Campaign Development and Execution:

• Plan, execute, and optimize multi-channel marketing campaigns to drive brand awareness, lead generation, and customer acquisition.
• Utilize data-driven insights to make informed decisions and continuously improve campaign performance.
• Manage day-to-day activities and key stakeholders; manage multiple campaigns and ensure they stay on track, on budget, and on time.
• Manage creative production and ensure all creative and messaging meet a high standard.

Marketing and Design Expertise:

• Possess a background in digital marketing with proficiency in Google Analytics, Google Ads, and Facebook Marketing
• Possess a background in creating ads, including print ads (magazine, flyer) or internal communications
• Develop and execute effective online advertising campaigns to maximize ROI and achieve key performance indicators.
• Develop and execute comprehensive marketing strategies that align with the company's goals and objectives.
• Plan, organize, and oversee marketing campaigns, including online and offline channels.

Brand Management:

• Maintain brand consistency across all marketing channels and materials.
• Follow branding guidelines and best practices.
• Contribute to the development and evolution of the brand strategy.

Market Analysis:

• Stay informed about industry trends and competitor activities.
• Conduct market research to identify new opportunities and areas for growth.
• Measure and analyze the effectiveness of marketing campaigns through metrics, KPIs, and analytics tools.

Qualifications:

• Minimum 3 to 5 years of experience in a similar role
• Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display, and affiliate channels.
• Proficiency in Google Analytics, Google Ads, or Facebook Marketing
• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in marketing with a focus on digital channels.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Demonstrated success in developing and implementing marketing strategies.
• Strong project management skills with the ability to manage multiple priorities and deadlines.

Job Type: Full-time

Pay: Rs115,000.00 - Rs140,000.00 per month

Work Location: Remote