Marketing Manager

My Digital People is looking for an experienced and proactive Marketing Manager to lead and manage our in-house marketing department in Lahore. The ideal candidate will be responsible for running the full marketing operation — from strategy and planning to team management and client communication.

You’ll oversee social media, SEO, PPC, email marketing, content creation, and campaign performance tracking — ensuring all marketing activities are well-coordinated, data-driven, and deliver measurable results.

This role requires a confident leader who can manage a busy team, schedule workloads effectively, communicate with clients, and ensure the marketing department operates at a high professional standard.

Key ResponsibilitiesTeam & Department Management

• Lead, manage, and motivate the marketing team across all digital functions (social, SEO, PPC, design, and email).
• Allocate daily and weekly tasks, monitor output, and ensure deadlines are consistently met.
• Conduct weekly meetings to review progress, campaign performance, and upcoming goals.
• Maintain clear communication and ensure smooth coordination across all marketing activities.

Campaign Strategy & Execution

• Plan, develop, and execute multi-channel marketing campaigns.
• Manage SEO strategies, Google Ads, Facebook and TikTok Ads, and email campaigns.
• Create monthly marketing plans and campaign calendars aligned with business goals.
• Track performance and ensure all campaigns are optimised for maximum ROI.

Client Communication & Reporting

• Act as the primary point of contact for assigned clients.
• Prepare and present regular progress updates, campaign results, and improvement strategies.
• Translate client objectives into clear marketing plans and actionable team tasks.

Performance Tracking & Analytics

• Oversee analytics, dashboards, and tracking tools (Google Analytics, Tag Manager, etc.).
• Report on key KPIs and campaign outcomes regularly.
• Identify performance trends and recommend new strategies for growth and improvement.

Required Skills & Experience

• Proven experience managing a digital marketing department or team.
• Strong understanding of SEO, Google Ads, Meta Ads, TikTok Ads, email marketing, and analytics tools.
• Excellent leadership, communication, and organisational skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Confident speaking with clients and presenting campaign results.
• Familiar with tools such as Google Workspace, Asana, SEMrush, Mailchimp/Klaviyo, and analytics dashboards.

What We Offer

• Competitive salary based on experience.
• Opportunity to lead a fast-growing marketing department.
• Supportive office culture focused on creativity, accountability, and results.
• Career progression and professional development in digital marketing and AI-led tools.

Job Type: Full-time

Pay: Rs300,000.00 - Rs300,001.00 per month

Education:

• Bachelor's (Required)

Experience:

• Marketing Manager: 10 years (Required)

Work Location: In person