Marketing Manager

Marketing Manager

Arabic Speaker

One of our key clients is looking to hire a Marketing Manager who will be responsible for planning, executing, and overseeing all marketing and branding initiatives to support our clients objectives. This role requires a strategic thinker with hands-on experience in both traditional and digital marketing, excellent leadership capabilities, and a strong understanding of consumer behaviour in the Beverage/FMCG sectors.

Key Responsibilities:

• Strategic Planning: Develop and execute comprehensive annual marketing plans and strategies that align with overall business objectives and target sales growth.
• Brand Management: Drive brand positioning and ensure consistent messaging across all traditional marketing channels and materials, including packaging and promotional collateral.
• Campaign Management: Plan and launch marketing campaigns using traditional media, such as print ads, television, radio, and out-of-home (OOH) advertising.
• Trade Marketing Collaboration: Work closely with sales and trade teams to develop and implement in-store promotions, secure optimal shelf space, and ensure product visibility and availability in retail outlets.
• Market & Consumer Research: Conduct market research and analyze consumer behavior and market trends to identify new opportunities and inform marketing strategies.
• Product Launches: Collaborate with product development teams to support the successful launch of new products in a competitive market.
• Budget Management: Create and monitor the marketing budget, ensuring effective resource allocation and maximizing return on investment (ROI).
• Agency Management: Liaise with external advertising, design, and PR agencies to maintain relationships and execute campaigns effectively.
• Performance Analysis: Monitor, analyze, and report on the effectiveness of marketing efforts and campaigns to senior management, using data to inform future activities.
• Team Leadership: Guide and mentor marketing, e-commerce, PR & events staff to foster improvement and manage cross-functional teams in the execution of brand strategies.

Qualifications & Skills:

• Education: A bachelor’s degree in marketing, Business Administration, or a related field.
• Experience: A minimum of 5-8 years of experience in marketing, with a significant portion (at least 3-5 years) specifically within the Beverage/FMCG sector.
• Industry Knowledge: Deep understanding of consumer behavior, market dynamics, and effective marketing channels in the fast-paced Beverage / FMCG industry.

Core Competencies

Marketing Strategy - Brand Management - Digital Marketing - Internal Communication - SEO/SEM - Market Research - Campaign Management - B2B & B2C Marketing - Social Media Strategy – Analytics (Google, Social, CRM) - Influencer Marketing - Budget Management -Marketing Automation – CRM Tools - Content Strategy - Product Launch - Leadership - Event Management - Cross-Functional Collaboration