Marketing Manager

Marketing & Recruitment Growth Manager (Employer Branding & Paid Acquisition)

Company: Dial Expert
Industry: BPO / Call Center / Cold Calling & Sales Outsourcing
Job Type: Full-Time
Work Model: Remote (Must be based in Cairo, Egypt)
Reports To: Executive Management
Compensation: Competitive – To Be Discussed

About Dial Expert

Dial Expert is a performance-driven BPO company specializing in cold calling, sales, lead generation, and live transfer campaigns for international markets.

We operate with structure, documentation, and systems — not chaos or hype. As we scale, our priority is to grow hiring in a controlled, predictable, and cost-efficient way.

Role Overview

We are hiring a Marketing & Recruitment Growth Manager to own and execute our recruitment marketing engine.

This is a hands-on role focused on:

• Running paid recruitment campaigns
• Improving applicant quality
• Optimizing the hiring funnel
• Protecting employer brand credibility

This is not a sales role and does not involve client acquisition or operational management.

Key Responsibilities :
Recruitment Marketing & Employer Branding

• Translate Dial Expert’s real operations (training, QA, expectations) into clear and honest hiring messaging.
• Ensure recruitment content sets accurate expectations and attracts the right candidates.
• Work closely with HR to align messaging with actual hiring needs.
• Act as a guardrail against misleading or overpromising recruitment ads.

Paid Recruitment Campaigns (Primary Focus)

• Personally plan, launch, manage, and optimize paid recruitment campaigns.
• Own daily execution across relevant paid advertising platforms.
• Segment campaigns by role type, experience level, and readiness (night shift, equipment, commitment).
• Optimize for cost per applicant, cost per qualified applicant, and interview show-up rates.
• Scale winning campaigns and stop underperforming ones early.

This role is execution-heavy.
Recruitment ads are not delegated to agencies.

Hiring Funnel Optimization

• Own the marketing side of the hiring funnel from ad to interview outcome.
• Work with HR to identify drop-offs and improve lead quality.
• Adjust targeting, creatives, and messaging based on real hiring results.

Content & Creative Coordination

• Brief the Content Creator on campaign priorities and messaging.
• Coordinate with the in-house Graphic Designer on ad creatives and visuals.
• Ensure all creatives reflect real working conditions and brand standards.

Reporting & Performance Tracking

• Deliver clear weekly and monthly reports covering:
• Ad spend
• Cost per applicant
• Cost per qualified applicant
• Funnel quality insights
• Focus on actionable insights, not vanity metrics.

Required Skills & Experience

• 2-3+ years of experience in marketing, growth, or media buying.
• Strong hands-on experience running paid advertising campaigns.
• Experience with recruitment marketing, lead generation, or high-volume funnels.
• Strong analytical and optimization skills.
• Experience in BPO, call centers, agencies, or service-based businesses is a strong advantage.

Tools & Technical Skills

Specific tools are flexible.
Candidates are evaluated based on results, consistency, and optimization ability, not software preferences.

What Success Looks Like

• Hiring becomes predictable and scalable.
• Applicant quality improves.
• HR spends less time on unqualified candidates.
• Recruitment costs stabilize while volume grows.
• Dial Expert scales without chaos.

Learn more about Dial Expert

https://mini-company-profile-z6l82zp.gamma.site/

How to apply?
Send us your CV & Portfolio.

Job Types: Full-time, Part-time, Permanent, Temporary, Contract, New grad
Contract length: 12 months

Pay: E£25,000.00 - E£50,000.00 per month

Expected hours: 40 per week

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 1 year (Required)
• Media Buying: 1 year (Required)
• Sales: 1 year (Preferred)

Language:

• English (Required)