Marketing Manager

Key Responsibilities

Strategic Marketing & Planning

• Develop and implement comprehensive marketing strategies for school and university programs.
• Align marketing plans with enrollment targets, academic calendars, and institutional goals.
• Conduct market research and competitor analysis to inform marketing decisions.

Student Recruitment & Enrollment Support

• Generate and manage leads in coordination with admissions teams.
• Support enrollment campaigns, open days, school tours, and university recruitment events.
• Monitor and improve conversion rates from inquiry to enrollment.

Brand Management & Communications

• Maintain a consistent brand identity across all marketing materials and channels.
• Ensure all communications reflect the institute’s mission, values, and academic standards.
• Manage public image and support reputation management initiatives.

Digital Marketing

• Oversee digital platforms including website, social media, email marketing, and online advertising.
• Analyze digital performance metrics and optimize campaigns for effectiveness.
• Ensure website content is accurate, up to date, and user-friendly.

Content Development

• Lead the creation of marketing content such as brochures, prospectuses, newsletters, videos, and presentations.
• Ensure content accuracy for academic programs, admissions requirements, and policies.

Budget & Vendor Management

• Prepare and manage the marketing budget.
• Coordinate with external agencies, designers, and media partners.
• Ensure cost-effective use of resources and measurable return on investment.

Compliance & Quality Assurance

• Ensure all marketing activities comply with education regulations, advertising standards, and internal policies.
• Review and approve marketing materials before publication.

Reporting & Analysis

• Track and report on marketing performance, enrollment data, and campaign outcomes.
• Provide regular reports and recommendations to senior management.

Job Type: Full-time

Experience:

• Marketing in education field: 4 years (Required)