Marketing Manager

JOB OVERVIEW

The Marketing Manager will lead and execute integrated marketing strategies across F&B brands, flower retail, and e-commerce platforms under Après Group in the UAE.

The role is responsible for brand growth, customer acquisition, digital performance, e-commerce sales, and campaign execution, driving footfall, online orders, and revenue growth across physical outlets and online channels.

The ideal candidate is commercially driven, data-oriented, and hands-on, with strong experience in restaurants, retail, flowers, and online sales ecosystems in the UAE market.

DUTIES AND RESPONSIBILITIES

1. Strategic Marketing & Brand Growth

· Develop and implement annual and quarterly marketing plans aligned with group business objectives.

· Define and manage brand positioning across F&B, flowers, and digital platforms

· Analyze market trends, competitors, and customer behavior within the UAE retail & F&B landscape.

· Support new brand launches, seasonal concepts, and expansion initiatives

2. Digital Marketing & E-Commerce Performance

Own and manage digital marketing channels:

• Social media platforms
• Google Ads, Meta Ads
• Influencer marketing
• Email & SMS campaigns

Drive performance of e-commerce websites (flowers & food):

• Conversion rate optimization
• Online customer acquisition & retention
• Campaign landing pages and promotions

Optimize online ordering and delivery platforms:

• Talabat, Deliveroo, Careem, in-house ordering systems

Track and optimize KPIs including:

• Online sales
• Conversion rates
• Customer acquisition cost (CAC)
• Retention & repeat purchases

3. Plan & Execute Seasonal Promotions, Launches, Ramadan/Eid Campaigns, National Day:

· Ramadan, Eid & National Day

· Valentine’s Day, Mother’s Day, weddings & gifting seasons (flowers)

· Coordinate Menu launches

· Product launches

· Promotions, bundles, and loyalty programs

· Work closely with operations and outlet teams to ensure flawless campaign execution on-ground and online

4. Content, Branding & Communication

§ Oversee creation of brand content:

§ Photography, videos, reels

§ Menus, packaging, POS materials

§ Website and e-commerce visuals

§ Ensure brand consistency across:

§ Physical outlets

§ Websites & apps

§ Social media & marketing materials

§ Manage and coordinate:

§ Creative agencies

§ Designers

§ Photographers

§ Influencers and content creators

5. Partnerships, PR & Collaborations

• Develop strategic partnerships with:
• Corporates
• Hotels
• Malls
• Event organizers
• Delivery and e-commerce platforms
• Support PR initiatives, media exposure, and influencer collaborations
• Represent the brand in marketing activations, launches, and events

6. Budget Management & Reporting

• Plan and manage the marketing budget across brands and channels
• Ensure ROI-driven marketing spend
• Prepare and present:
• Weekly performance updates
• Monthly marketing and sales reports
• Use data and insights to continuously improve campaign effectiveness

7. Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or related field
• 8–10 years of marketing experience, preferably in:
• Restaurants / F&B
• Retail or flower business
• E-commerce or omni-channel businesses
• Strong understanding of the UAE market and consumer behavior
• Proven experience with:
• Digital marketing & paid media
• Social media management
• Analytics and performance tracking tools
• Experience managing multiple brands or outlets is a strong advantage
• Excellent communication skills in English (Arabic is a plus)

8. Key Competencies

• Commercial mindset with strong ROI focus
• Data-driven decision making
• Strong coordination between creative, operations, and digital teams
• Ability to manage multiple brands and priorities simultaneously
• Hands-on leadership and execution focus

Job Type: Full-time