Marketing Manager

• Develop and execute comprehensive marketing strategies tailored to the Qatar F&B market, with a focus on restaurants and cafés.
• Create annual and monthly marketing plans aligned with business goals, seasonal demand, and market trends.
• Identify target customer segments and define brand positioning for different outlets and concepts.
• Manage and strengthen brand identity across all marketing channels, ensuring consistency in tone, visuals, and messaging.
• Oversee menu branding, packaging, in-store branding, signage, and promotional materials.
• Ensure all outlets comply with brand guidelines and marketing standards.
• Lead digital marketing initiatives including social media platforms (Instagram, TikTok, Snapchat, Facebook, Google).
• Plan and manage content calendars, campaigns, promotions, and influencer collaborations relevant to the Qatar market.
• Monitor online reviews, ratings, and customer feedback, responding strategically to enhance brand reputation.
• Manage online food delivery platform marketing visibility and promotions (where applicable).
• Plan and execute marketing campaigns, offers, and seasonal promotions (Ramadan, National Day, summer, events).
• Coordinate in-store promotions, product launches, tastings, and customer engagement activities.
• Measure campaign effectiveness and adjust strategies to maximize ROI.
• Conduct market research to analyze competitors, pricing, customer behavior, and emerging F&B trends in Qatar.
• Identify opportunities for new menu items, concepts, locations, and partnerships.
• Support outlet launches, rebranding initiatives, and expansion projects.
• Work closely with operations and sales teams to drive footfall, average ticket value, and customer retention.
• Develop loyalty programs, customer databases, and CRM initiatives to increase repeat business.
• Analyze sales performance and customer data to optimize marketing decisions.
• Prepare and manage the marketing budget efficiently.
• Track marketing spend, campaign performance, and ROI.
• Prepare regular marketing reports and present insights and recommendations to management.
• Manage relationships with marketing agencies, designers, photographers, videographers, and printers.
• Coordinate with influencers, media partners, and event organizers.
• Ensure quality, timelines, and cost control across all external partners.
• Ensure all marketing activities comply with Qatar regulations, cultural norms, and municipality requirements.
• Stay updated on local advertising rules and platform policies.

Job Type: Full-time

Pay: QAR8,000.00 - QAR10,000.00 per month

Application Question(s):

• Are you ready to join within 10 days
• Do you have NOC

Education:

• Bachelor's (Preferred)

Experience:

• Marketing & social media : 5 years (Required)
• Marketing in the restaurant and cafe sector: 2 years (Required)

Language:

• English (Required)
• Arabic (Required)

License/Certification:

• Do you have Qatari driving license (Required)

Location:

• Doha (Required)