Marketing Manager

Marketing Strategy & Planning

· Develop and execute comprehensive marketing strategy aligned with business goals

· Define quarterly and annual marketing roadmap

· Build brand positioning in digital communication and marketing solutions space

· Identify target industries, ICP (Ideal Customer Profile), and messaging framework

2️ Digital Marketing & Performance Campaigns

· Lead SEO, SEM, Google Ads, Meta Ads, LinkedIn Ads initiatives

· Drive organic growth through structured SEO strategy

· Manage paid campaigns focused on lead generation and ROI optimization

· Monitor campaign performance metrics (CPL, CAC, ROAS)

· Optimize budget allocation for maximum conversion efficiency

3️ Lead Generation & Sales Alignment

· Generate qualified leads for tele sales and field sales teams

· Ensure smooth lead handover process and tracking

· Work closely with sales team to improve conversion funnel

· Analyze drop-offs and improve marketing-to-sales transition

4️ Content & Brand Communication

· Oversee content creation for website, brochures, pitch decks, blogs, and social media

· Develop strong messaging for SMS, WhatsApp API, SEO, Ads, and digital services

· Manage graphic designer and freelance content writer

· Ensure consistent brand tone and visual identity

5️ Website & Online Presence

· Oversee website performance, updates, landing pages, and conversion optimization

· Improve UI/UX and lead capture mechanisms

· Monitor website analytics and suggest improvements

6️ Team Management & Vendor Coordination

· Manage Digital Marketing Executive and Graphic Designer

· Coordinate with freelancers and external agencies if required

· Set performance benchmarks and ensure timely delivery

· Build scalable marketing processes

· 6–8 years of experience in digital marketing & performance marketing

· Strong knowledge of SEO, Google Ads, Meta Ads, LinkedIn campaigns

· Experience in B2B marketing / SaaS / technology industry preferred

· Hands-on experience in campaign execution, not just strategy

· Strong analytical mindset and ROI-driven approach

· Experience managing small marketing teams

· Excellent communication and leadership skills

Job Types: Full-time, Permanent

Pay: ₹60,000.00 - ₹70,000.00 per month

Work Location: In person