Marketing Manager

Marketing Manager – Job Description

Category

Details

Job Title / Role

Marketing Manager

Department

Marketing

Reporting To

Head – Business Development (MENA & India)

Experience

Required

8–12+ Years

Work Location

Chandigarh

Education

B-Tech / BBA / MBA in Marketing or relevant certifications

Compensation

As per industry standards / Based on experience

Role Overview

Purpose of Role

Own marketing strategy, demand generation, brand positioning, and sales enablement. Lead internal marketing resources and collaborate closely with Pre-Sales and Sales to drive pipeline and revenue growth. Responsible for planning, execution oversight, performance optimization, and Marketing–Sales alignment.

Team Ownership & Collaboration

Direct Team

Cross-Functional Collaboration

SEO Specialist

Pre-Sales Team

Website Manager

Sales Team

Web Designer

Product Team

SDR

Support Team

Marketing Executive

Key Skills

Technical Knowledge

CRM Tools

Marketing Automation Platforms

LinkedIn Automation Tools

Email Marketing Tools

Data Enrichment & Verification Tools

Social Media Scheduling Tools

Google Analytics / Search Console

SEO Tools (SEMrush / Ahrefs / Moz / Screaming Frog or similar)

AI Tools for content & productivity

Functional Skills

B2B / SaaS Marketing

Brand Awareness & Engagement

Demand Generation & Pipeline Growth

Sales Enablement Collateral Development

Email Marketing Strategy & Campaign Management

Account Based Marketing (ABM)

Content Strategy & Messaging

SEO Fundamentals (On-page, Off-page & Technical understanding)

Market Research & Competitor Analysis

Team Leadership & Process Building

Role & Responsibilities

Area

Responsibilities

Strategic Marketing

Define overall marketing strategy, quarterly/monthly plans, brand positioning, and value messaging

Demand Generation

Own lead generation across Email, LinkedIn, Website & outbound channels; guide SDR activities; manage ABM campaigns; maintain campaign calendars

Email Marketing

Own email strategy including segmentation, nurturing flows, outbound campaigns, performance tracking and optimization

SEO & Website Oversight (Strategic)

Set SEO direction; review keyword strategy; monitor organic performance; coordinate with SEO, Developer & designer for optimization (execution handled by specialists)

Sales Enablement

Create pitch decks, collaterals, case studies; support enterprise deals; align marketing with sales pipeline stages

Content & Brand

Own content strategy; ensure consistent brand messaging; review content created by marketing executive & designer

Performance & Reporting

Track KPIs (leads, conversions, ROI, traffic, engagement); prepare leadership reports; optimize marketing effectiveness

Leadership & Operations

Manage marketing team, define workflows, coordinate vendors, drive continuous process improvement

Key Performance Outcomes

Consistent flow of qualified leads to Sales

Strong alignment between Marketing, SDR, Pre-Sales & Sales

High-performing email and digital campaigns

Improved website visibility and organic traffic

Clear brand positioning

Measurable contribution to revenue pipeline

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹100,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund
• Work from home

Work Location: In person