Marketing Manager

Marketing & Branding Manager

Organization: Thoughtfinity
Industry: Technology, Digital Products, Business Solutions & Retail Services
Location: Kerala
Expected Joining: Immediate
Salary Range: ₹20,000 – ₹40,000 per month (Based on experience & capability)

1. About Thoughtfinity

Thoughtfinity is a technology-driven company offering:

• Digital products and services (online platforms & solutions)
• Technology and business growth solutions
• Offline / retail services and structured programs
• Scalable intellectual property and brand-led initiatives

We operate through both digital channels and physical presence, building long-term brand value and customer trust.

2. Role Overview

We are looking for a Marketing & Branding Manager who can manage and elevate the brand across:

• Online platforms
• Retail / offline presence
• Product launches
• Business solution marketing
• Corporate and institutional positioning

This role requires a balance of creativity, strategic thinking, brand aesthetics, and marketing execution capability.

The selected candidate will be responsible for building Thoughtfinity into a strong, premium, and scalable brand.

3. Key ResponsibilitiesA. Brand Strategy & Identity Management

• Develop and refine brand positioning strategy
• Create and maintain brand guidelines
• Ensure visual and communication consistency across:
• Website
• Social media
• Retail spaces
• Packaging
• Brochures and pitch decks
• Maintain a premium and professional brand perception

B. Online Marketing & Digital Growth

• Develop digital marketing strategies
• Plan and execute paid campaigns (Meta, Google, LinkedIn, etc.)
• Manage lead generation funnels
• Optimize campaign performance and ROI
• Oversee website and landing page communication

C. Offline & Retail Marketing

• Plan retail visibility strategies
• Develop in-store branding materials
• Design offline promotional campaigns
• Coordinate events, workshops, and brand activations
• Ensure consistent brand presence across physical locations

D. Product & Service Marketing

• Create go-to-market strategies for:
• Digital products
• Technology solutions
• Business services
• Retail offerings
• Define target customer segments
• Develop value propositions
• Plan product/service launches

E. Creative Direction & Content Oversight

• Supervise creative assets (ads, posters, brochures, social creatives)
• Coordinate with designers, content creators, and developers
• Maintain high-quality design standards
• Ensure messaging clarity and brand alignment

F. Analytics & Reporting

• Track marketing KPIs
• Measure digital and offline campaign performance
• Prepare monthly performance reports
• Suggest improvements based on data insights

4. Required Qualifications & Experience

• Minimum 3 years of experience in marketing/branding (technology or service industry preferred)
• Strong understanding of:
• Brand positioning
• Digital marketing
• Retail marketing concepts
• Product marketing
• Experience in both online and offline marketing preferred
• Strong communication skills (English mandatory)

5. Preferred Technical Skills

• Meta Ads Manager
• Google Ads
• LinkedIn Marketing
• Basic analytics tools
• Canva / Adobe tools
• Understanding of funnels, landing pages, and CRM systems

6. Personal Attributes

• Creative yet business-oriented
• Strong ownership mindset
• Detail-focused
• Execution-driven
• Ability to handle multiple verticals simultaneously
• Long-term commitment orientation

7. Work Structure

• Full-time role
• 6 days per week
• On-site preferred (hybrid possible based on profile)
• Direct reporting to management

8. Compensation & Growth

• ₹20,000 – ₹40,000 per month (Based on experience & competency)
• Performance-based increment after probation
• Opportunity to lead the full marketing vertical as company expands
• Exposure to both technology and retail ecosystem

9. Application Process

Interested candidates must submit:

• Updated Resume
• Portfolio (branding work / campaigns / marketing projects)
• Brief note explaining one successful campaign handled (online or offline)
• Expected salary
• Confirmation of immediate joining availability

Only serious and experienced candidates should apply.

For more details:

Whatsapp: 9916476568

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person