Marketing Manager

Location: College Road, Township, Lahore (On-site)
Work Schedule: Night Shift (9:00 PM – 6:00 AM PKT | US Time Zone)
Job Type: Full-time

About the Role

WADIC is looking for a dynamic and performance-oriented Marketing Manager to oversee and drive the company’s end-to-end marketing operations. This role plays a critical part in strengthening brand positioning, generating high-quality leads, and accelerating long-term business growth.

The ideal candidate is a strategic thinker with hands-on expertise in digital marketing, content strategy, lead generation, and brand management—preferably within the technology or web development industry.

Key ResponsibilitiesMarketing Strategy & Leadership

• Develop and execute comprehensive marketing strategies to position WADIC as a leading web development company.
• Oversee all marketing functions including branding, digital campaigns, content creation, and customer engagement.
• Conduct market research, competitor benchmarking, and customer analysis to enhance marketing effectiveness.
• Establish KPIs, performance benchmarks, and reporting systems to monitor and optimize results.

Digital Marketing & SEO

• Lead SEO and SEM efforts to improve organic rankings and online visibility.
• Plan, launch, and optimize paid campaigns across Google Ads, Facebook, LinkedIn, and retargeting platforms.
• Enhance website performance, user experience, and conversion rates.
• Utilize analytics tools, CRO techniques, and heatmaps to improve website engagement and lead conversion.

Content & Social Media Marketing

• Supervise the development of high-quality content including blogs, case studies, whitepapers, and social media creatives.
• Create and manage structured content calendars for LinkedIn, Facebook, Instagram, Twitter, and YouTube.
• Track social media trends and optimize strategies to increase engagement, reach, and brand awareness.

Email Marketing & Lead Generation

• Design and manage email marketing campaigns for lead nurturing, engagement, and retention.
• Build automated workflows using platforms such as HubSpot, Mailchimp, ActiveCampaign, or Klaviyo.
• Optimize lead funnels through A/B testing, analytics, and data-driven improvements.
• Collaborate closely with the sales team to generate and qualify B2B leads.

Brand Management & Public Relations

• Ensure consistent brand messaging across all digital and offline channels.
• Manage PR initiatives including press releases and media outreach.
• Explore strategic partnerships, sponsorships, and co-marketing opportunities.
• Organize webinars, virtual events, and industry-focused sessions to build thought leadership.

Marketing Automation & CRM

• Implement and manage marketing automation tools to enhance scalability and efficiency.
• Utilize CRM platforms such as HubSpot, Salesforce, or Zoho to manage and nurture leads.
• Deploy chatbots and AI-driven tools to improve customer engagement and interaction.

Required Skills & ToolsSEO & Digital Marketing

• Google Analytics, Google Search Console, Google Ads
• SEMrush, Ahrefs, Moz, Screaming Frog
• Facebook Ads Manager, LinkedIn Ads, Twitter Ads
• Hotjar, Crazy Egg

Content & Social Media

• Hootsuite, Buffer, Sprout Social
• Canva, Adobe Photoshop, Adobe Illustrator
• ChatGPT, Grammarly, SurferSEO

Email Marketing & CRM

• Mailchimp, Klaviyo, ActiveCampaign, HubSpot
• Salesforce, Zoho CRM
• LinkedIn Sales Navigator, LinkedIn Campaign Manager
• Zapier, ConvertKit, Unbounce

Additional Tools

• WordPress, Webflow
• Jira, Asana, Trello, Monday.com
• Google Tag Manager

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 3 years of relevant marketing experience, preferably in a technology or web development company.
• Strong command of SEO, paid advertising, content marketing, social media strategy, and email automation.
• Proven analytical ability to measure KPIs and optimize marketing performance.
• Excellent leadership, communication, and collaboration skills.
• Understanding of web development concepts and current industry trends is an added advantage.

Job Type: Full-time

Application Question(s):

• What is your current salary?
• What is your expected salary?
• This position is for night shift 9pm to 6am. Are you willing to proceed?

Education:

• Bachelor's (Preferred)

Experience:

• Marketing Manager: 2 years (Preferred)

Work Location: In person