Marketing Manager

Job Responsibilities:

• Brand Strategy & Positioning: Define and continuously refine the company Lead’s brand positioning; ensure consistency across all communication channels; safeguard brand identity and messaging.
• Market Intelligence & Competitive Reading: Conduct structured market analysis; monitor industry trends, competitors, client sectors, and emerging opportunities; provide strategic insights to leadership.
• Visibility & Thought Leadership: Develop visibility strategies including events, partnerships, content marketing, and leadership positioning initiatives; ensure strong presence within target corporate segments.
• Digital Marketing Governance: Lead all digital marketing components including website management, SEO, social media strategy, email marketing, paid campaigns, and performance optimization.
• Content Strategy & Messaging: Oversee development of high-quality content aligned with brand positioning; ensure messaging consistency across proposals, campaigns, and external communication.
• Lead Generation & Campaign Management: Design and execute marketing campaigns that generate qualified leads aligned with commercial objectives; monitor campaign ROI.
• Marketing Analytics & Reporting Systems: Develop structured dashboards covering brand metrics, digital performance, lead conversion rates, engagement metrics, and campaign effectiveness.
• Cross-Functional Alignment: Coordinate closely with Sales to align campaigns with growth priorities; support commercial initiatives with strategic marketing input.
• Budget Governance: Manage marketing budget allocation; ensure cost-effectiveness and measurable return on marketing investments.
• Strong Brand Positioning: Clear differentiation of the company's Lead within the market with consistent brand identity.
• Increased Market Visibility: Measurable growth in brand reach, engagement, and industry presence.
• Qualified Lead Generation: Steady pipeline of marketing-generated leads aligned with target sectors.
• Data-Driven Marketing Governance: Structured reporting dashboards providing visibility on campaign ROI, digital metrics, and brand performance.
• Enhanced Digital Presence: Optimized website and digital channels with strong engagement and conversion rates.
• Strategic Market Insights: Regular market intelligence reports supporting commercial and strategic decisions.
• Marketing-Sales Alignment: Effective collaboration resulting in higher conversion from marketing initiatives to revenue opportunities.

Job Requirements:

• Bachelor’s/Master’s degree in Marketing or related field from a reputable university.
• 5-7 years of experience (preferably some in a managerial role).
• Proven success in developing marketing plans and campaigns.
• Excellent written and verbal communication skills.
• Metrics-driven marketing mind with an eye for creativity.
• Experience with marketing automation and CRM tools.
• Budget-management skills and proficiency.
• Analytical skills to forecast and identify trends and challenges.
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, etc.
• Experience/exposure in Egypt + GCC markets.
• Experience building positioning for premium/high-ticket services.

Job Type: Full-time