Marketing Manager

Job Description

Housing & Food Services (HFS) has an outstanding opportunity for a Marketing Manager to join the team.

The Marketing Manager is responsible for the creating and executing marketing plans to promote HFS programs and services to current and prospective students and their families, HFS staff and the UW community.

As an auxiliary enterprise, the Department is funded solely by revenue from students and customers who utilize these programs and services, such as on-campus housing, residential dining, retail dining, UW Bay Laurel Catering, summer conference housing, and the Husky Card campus ID card. This position plays a key role in leading annual and ongoing efforts to market on-campus housing and food services options to prospective students and HFS residents. Effectiveness is achieved by ensuring that marketing tactics reflect ever-evolving trends and best practices, and support the Department’s occupancy, resident satisfaction, and business goals.

PURPOSE

In collaboration with the Marketing & Communications (MarCom) team members and HFS partners, this position provides expertise and thought leadership in marketing, content, and storytelling to enhance the reputation of the Department. The priority of this role is to increase student, campus community and stakeholder awareness of and participation in HFS programs and services, in support of the educational mission of the institution. Effectiveness is achieved by being closely attuned to opportunities to tell the story of HFS and the benefits of living and dining on campus that continually emerge in a dynamic environment.

RESPONSIBILITIES

Marketing Planning and Execution (40%)

• Develop comprehensive marketing and communications plans, incorporating analytics and user research and aligning with user and organizational goals.

• Serve as a storyteller, sharing Department highlights to generate local and national interest in housing and dining programs, and supporting the narrative of the experience of living on campus for prospective students and current residents.

• Create and maintain an HFS editorial calendar with themes and content updated annually and distributed across a variety of communication channels.

• Maintain a user-focused approach that follows UW and HFS brand and editorial style guidelines.

• Conceive, write, produce, and edit content for Department communications, including the HFS website, digital publications, and other projects. Review and approve content produced by other team members.

Project and Relationship Management (25%)

• Lead the delivery of consistent messaging to a variety of audiences with HFS and UW partners.

• Provide guidance to peers within the Department in developing and executing effective marketing and communication strategies, as well as in telling the story of HFS and promoting programs and services, identify opportunities and provide coaching and resources.

• Manage multiple projects at any given time and ensure that deliverables are completed on time and within budget. Provide timely and ongoing communication related to the status of projects and plans.

• Utilize negotiation and relationship-building skills to create buy-in from partners and manage changing priorities and project timelines.

• Collaborate with MarCom colleagues to support continual learning and process improvement.

• Identify potential solutions to complex problems and unique issues as they arise.

Supervision (25%)

• Oversee the work completed by direct reports, ensuring appropriate productivity and quality.

• Evaluate the work completed by direct reports and provide coaching and constructive feedback.

• Provide guidance to direct reports on requirements and opportunities for learning and professional development.

Miscellaneous (10%)

• Support activities in relation to established unit goals and objectives, including researching, collecting, and/or preparing information and reports.

• Represent unit and department interests on cross-functional teams, committees and work groups.

• Perform related duties as assigned to support the mission and strategic initiatives of Housing & Food Services.

• Respond to University and Department emergencies, including serving in the Unit Response Center when activated to support HFS facilities, services, and communities.

IMPACT TO THE UNIVERSITY

Providing outstanding student experiences and student learning are at the heart of the University of Washington’s mission, and the work of Housing & Food Services contributes directly to this effort. The positive representation of HFS enhances its reputation and our ability to reach our constituents. Communicating about our diverse programs and services that meet the needs of the residents, other UW students, faculty and staff—including a sense of community, convenience, and value—enhances the campus environment and contributes to revenue for the Department and the University.

POSITION COMPLEXITIES

The Marketing Manager works closely and builds consensus within the Marketing & Communication team and with key stakeholders from across the organization to continually analyze, iterate and improve content and the user experience, reflecting keen attention to inclusivity and accessibility.

WORKING CONDITIONS

• Position maintains regular office hours Monday through Friday with occasional requirements to participate in events or meetings outside of regular office hours and/or on-site work schedule.

• Required to respond to emergencies that occur while on or off duty.

• Work is performed in an open office setting with noise and other distractions. The position may travel to various campus locations with a laptop computer, camera or marketing materials.

• A hybrid arrangement that includes working two days remotely is an option based on supervisor approval.

SUPERVISORY RESPONSIBILITIES

Direct supervision of three full-time professional staff and student employees.

REPORTS TO

Director of Marketing & Communications.

REQUIRED

• Bachelor’s degree in marketing, communications, journalism, public relations, business or a related field
• 3 years of marketing experience in an academic environment, management or leadership role.

Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.

DESIRED QUALIFICATIONS

• Master’s degree in communications, digital and new media, user experience, or a related field.

• Experience working in higher education.

• Excellent presentation, verbal, and interpersonal communication skills including communicating effectively with stakeholders and leadership about priorities and deliverables.

• Demonstrated ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion.

• Working knowledge of Content Management System.

• Working knowledge of journey maps, personas, and other user experience methodologies.

• Ability to learn emerging digital tools.

• Attention to detail, ability to consistently meet deadlines and strong customer service orientation.

• Ability to manage multiple competing priorities in a dynamic work environment.

CONDITION OF EMPLOYMENT

• A satisfactory outcome from the reference check process is required prior to hire.

Compensation, Benefits and Position Details

Pay Range Minimum:

$96,720.00 annual

Pay Range Maximum:

$96,720.00 annual

Other Compensation:

Benefits:

For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/

Shift:

First Shift (United States of America)

Temporary or Regular?

This is a regular position

FTE (Full-Time Equivalent):

100.00%

Union/Bargaining Unit:

Not Applicable

About the UW

Working at the University of Washington provides a unique opportunity to change lives – on our campuses, in our state and around the world.

UW employees bring their boundless energy, creative problem-solving skills and dedication to building stronger minds and a healthier world. In return, they enjoy outstanding benefits, opportunities for professional growth and the chance to work in an environment known for its diversity, intellectual excitement, artistic pursuits and natural beauty.

Our Commitment

The University of Washington is committed to fostering an inclusive, respectful and welcoming community for all. As an equal opportunity employer, the University considers applicants for employment without regard to race, color, creed, religion, national origin, citizenship, sex, pregnancy, age, marital status, sexual orientation, gender identity or expression, genetic information, disability, or veteran status consistent with UW Executive Order No. 81 .

To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or dso@uw.edu .

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law .