Marketing Manager (B2B – College Add-on Programs)

Job Description – Marketing Manager (B2B – College Add-on Programs)

Position: Marketing Manager – B2B (College Engagement)
Location: Technovalley Campus, Kochi with frequent travel to colleges across Kerala and India
Department: Sales and Marketing
Reports To: GM – Sales and Marketing

Role Overview
Technovalley is looking for a dynamic and result-driven Marketing Manager – B2B, who will be responsible for establishing strong partnerships with colleges and universities to implement Technovalley’s add-on programs. The role involves direct engagement with academic institutions, positioning Technovalley as the leading provider of global-standard IT skill programs, and driving admissions through institutional tie-ups.

Key Responsibilities

• Develop and execute strategies to promote Technovalley’s add-on programs across colleges.
• Build strong relationships with college management, placement cells, and student associations.
• Conduct seminars, workshops, and awareness sessions inside colleges to highlight Technovalley programs.
• Collaborate with academic teams to design customized add-on programs for different institutions.
• Negotiate and finalize institutional agreements for add-on programs.
• Monitor and achieve admission targets through B2B engagement.
• Coordinate with the marketing and design team to develop brochures, presentations, and promotional materials for college campaigns.
• Track performance of campaigns and submit periodic reports to management.
• Represent Technovalley at education fairs, conferences, and academic summits.

Required Skills and Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• 5 to 8 years of experience in B2B marketing, institutional sales, or academic partnerships.
• Strong network and experience working with colleges and universities.
• Excellent communication, negotiation, and presentation skills.
• Proven track record of driving institutional collaborations and achieving targets.
• Ability to travel extensively and manage multiple institutional relationships.

What We Offer

• Opportunity to represent a global leader in IT skill development and consulting.
• Competitive salary with performance-based incentives.
• Professional growth and career advancement opportunities.
• A collaborative and innovative work environment.

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,479.47 per month

Work Location: In person