Marketing Manager - Beverages B2B

Job Summary

Lead in development of beverage brands (FS) strategy with content management, channel execution, trade marketing, product innovation, menu innovation, digital marketing, ecommerce and training.

Roles & Responsibilities

• Support sales growth, customer retention and profitability of the beverage portfolio (FS) by supporting strategic planning and execution of marketing programs.
• Build the brand story, product range, marketing assets and online & offline campaigns. Develop & execute a world-class omnichannel brand positioning initiative to drive sales across the region & while, developing a strong brand franchise vis a vis Chains, Independents & competitors.
• Identify and leverage market insights to fill portfolio gaps by adding new product platforms & differentiated product stories.
• Develop in-depth customer/menu/trends and market knowledge to deliver plans for short and long-term strategies for demand generation
• Provide sales force with leadership and marketing support, including sales tools, training, competitive intelligence and actionable reporting.
• Execute marketing strategies, programs, and pricing strategies which will meet profit objectives for the FS solutions category.
• Stay current on global/regional market trends and practices and understand impact on JCDC product line and business.
• Lead cross functional teams, to deliver project results i.e.., events & customer sessions.

Key Performance Indicators

• Financial: Market share improvement and improvement in
• Brand Health and Value
• Brand Communication & Development
• Market Share
• Customer Orientation: Improve Understanding of Consumer Needs and Market and Customer / Consumer Trends
• Improvement of internal processes & systems
• Continuously leading and driving innovation & learning

Work experience requirement

• 8-12 years of professional experience in F&B industry
• At least 3 years of B2B sales/marketing experience in a complex, multi-segment selling environment.
• Proficient with MS Word, Excel, PowerPoint, Outlook and the Internet
• Product Management Experience
• Business-to-business sales/marketing experience
• Ability to relate to influential people and complex organizational structures; strong interpersonal and relationship building skills
• Ability to communicate effectively with all levels of internal/external stakeholders
• Demonstrated initiative and leadership skills; building execution strategy, planning, critical thinking, orchestrating cross-functionally, overseeing multiple project elements and proven track record of results
• Effective oral and written communication skills, organizational skills, good attention to detail and use of sound judgment in a fast-paced environment are essential
• Must have demonstrated initiative and ability to work independently and handle multiple tasks.

Qualification

Bachelor’s degree

MBA Degree/Hotel Management

Competencies

• Ownership & Result Orientation
• Marketing Research and Strategy
• Marketing Financial Management
• Communications Development
• Brand Strategy and Brand Equity Management
• New Product Development
• Self and Team Management
• Planning & Decision Making
• Strategic Thinking
• Change Management