Marketing Manager f&B/Cloud Kitchen

Please send your updated cv on hr.head@cloudeatskitchen.com

Job Description

The Marketing Manager is responsible for developing and executing strategic marketing initiatives to enhance brand visibility, drive customer engagement, and increase revenue across all outlets. This role requires close collaboration with culinary, operations, and sales teams to ensure cohesive branding and effective promotional activities.

Key Responsibilities

Strategic Planning & Campaign Management

· Develop and implement comprehensive marketing strategies aligned with business objectives.

· Plan and execute promotional campaigns for seasonal menus, special events, and new product launches.

· Monitor and analyze campaign performance, adjusting strategies to optimize ROI.

Digital Marketing & Content Creation

· Manage digital marketing efforts, including social media, email marketing, and website content.

· Create engaging content that reflects the brand's voice and appeals to target audiences.

· Utilize SEO and SEM strategies to increase online visibility and traffic.

Partnerships & Public Relations

· Build and maintain relationships with media outlets, influencers, and community partners to enhance brand presence.

· Coordinate public relations activities to promote positive brand image and handle media inquiries.

· Organize and manage events to engage customers and promote offerings.

Market Research & Analysis

· Conduct market research to identify trends, customer preferences, and competitive landscape.

· Gather and analyze customer feedback to inform marketing strategies and improve customer experience.

· Stay updated on industry developments to identify new opportunities for growth.

Budget Management

· Develop and manage the marketing budget, ensuring cost-effective allocation of resources.

· Track expenditures and provide regular reports on budget performance.

· Negotiate contracts with vendors and service providers to optimize spending.

Key Performance Indicators (KPIs)

1. Revenue & Campaign Impact

· Achieve monthly sales uplift targets from marketing campaigns (e.g., +10–15% per campaign).

· Increase contribution margin per brand through effective promotions.

· Track ROI of campaigns and maintain ≥ 3:1 return ratio.

2. Digital Marketing Performance

· Grow social media followers and engagement rate (target: ≥ 5–10% monthly growth).

· Achieve website traffic growth (target: ≥ 15–20% increase quarter-on-quarter).

· Maintain email campaign open rate ≥ 25% and click-through rate ≥ 5%.

· Improve SEO ranking for top keywords related to F&B/cloud kitchen brands.

3. Brand Visibility & PR

· Secure minimum number of media/influencer features per quarter.

· Increase brand mentions and positive sentiment across online platforms.

· Successfully execute at least 2–3 brand events or collaborations per quarter.

4. Customer Engagement & Experience

· Improve customer satisfaction scores on delivery platforms (e.g., ≥ 4.5/5 rating).

· Reduce complaint rate related to promotions or marketing communication.

· Increase repeat customer rate through loyalty or retention campaigns.

5. Market Research & Insights

· Deliver quarterly market research reports with actionable insights.

· Identify at least 2 new growth opportunities per quarter (new menu, brand, or zone).

· Benchmark competitor campaigns and maintain competitive positioning.

6. Budget & Cost Efficiency

· Maintain marketing spend within approved budget.

· Achieve cost per acquisition (CPA) within target range.

· Negotiate vendor contracts to achieve ≥ 10% cost savings annually.

Work Location: In person