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Marketing Manager - Still Waters Day and Medical Spa

Pensacola, United States

About Us

Pensacola, Florida Established, respected, and growing — Still Waters is a premier medical aesthetics and day spa destination serving a loyal patient base in a vibrant, downtown location.
www.swmedspa.com

Key Responsibilities

Campaigns & Content

  • Plan and execute monthly promotions, marketing campaigns, and events.

  • Manage content creation for social media, email marketing, SMS, and in-office materials.

  • Ensure all creative assets align with brand standards.

  • Support providers with personal branding (photos, social media guidance, etc.).

Digital Marketing & Advertising

  • Coordinate paid campaigns across Meta (Facebook/Instagram), Google Ads, and other platforms.

  • Monitor performance, track ROI, and optimize campaigns for conversions.

  • Maintain and update website content, including specials, events, and service pages.

Operations & Reporting

  • Manage the local marketing calendar and ensure deadlines are met.

  • Track and report KPIs such as new patient counts, campaign performance, and referral sources.

  • Partner with the front desk team to promote specials, events, and memberships.

  • Collaborate with the Director of Marketing and GVO leadership on growth strategies.

Community & Events

  • Plan, promote, and execute practice events (open houses, grand openings, patient appreciation days, vendor collaborations).

  • Build and manage influencer, referral, and local partnership programs.

Qualifications

  • 2+ years of experience in marketing (healthcare, aesthetics, beauty, or wellness industry preferred).

  • Strong skills in digital marketing, content creation, social media management, and event planning.

  • Proficiency with social media platforms, email platforms (MailChimp, GoHighLevel), and design tools (Canva, Adobe Creative Suite a plus).

  • Experience with CRM/marketing software (GoHighLevel, 4DEMR, Monday.com, or similar).

  • Organized, detail-oriented, and able to manage multiple projects simultaneously.

  • Strong communication and collaboration skills.

Digital Marketing | Social Media Marketing | Content Creation | Event Planning | Paid Advertising | Google Ads | Meta Ads | SEO | Email Marketing | CRM | Aesthetics Marketing | Healthcare Marketing | Wellness Marketing | Influencer Marketing | Partnership Programs

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