Marketing Manager - Y Products

YOKOGAWA:

Yokogawa Electric Corporation is a Japanese multinational electrical engineering and software company with businesses based on measurement, control, and information technologies.

It has a global workforce of over 19,000 employees, 84 subsidiaries, and three affiliated companies operating in 55 countries. It has a wide range of products, including industrial automation, test and measurement hardware, and software.

Responsibility:

• Develop and execute marketing strategies for Transmitters across industries such as Oil & Gas, Power, Chemicals and Environmental Monitoring.
• Ensure engagement with top Consultants / EPCs and end users
• Project pursuit for transmitter business
• Analyse and forecast business numbers
• Competitor benchmarking
• Collaborate with sales, engineering, and global teams to tailor solutions for Indian market needs.
• Organize and participate in industry events, webinars, and technical seminars.
• Support proposal development, product positioning, and customer presentations.
• Drive digital marketing campaigns and lead generation activities.

About the Talent / Person

Education: B Tech in Instrumentation / Electronics

Experience:

Candidate should be with atleast 5 years' experience in the field of Marketing.Experience in handling Transmitters(various types) . Relevant experience with competitor is preferred. Must have reasonable understanding on the working of field Instruments/ applications / Industry etc

Relevant experience in handling flowmeters with consultant / End user can be considered.

Skill & Knowledge:

• Understanding of Field Instruments
• Familiarity with regulatory standards (e.g., , PESO / ATEX / FF)
• Strong communication and presentation Skills
• Good Understanding of Hazardous Area certification requirements
• Good networking skills

Behavioural /Leadership Competencies:

- Team collaboration

- Time management

- Proactive communication

Additional Information:

Key Performance Indicators (KPIs):

• Increasing OI and ST for transmitters
• Increasing the profitability of transmitter business
• Ensuring MRO business growth
• Ensuring strategic project wins

Interested candidates please share your profile @ Ramya, D(ramya.dwarkanath@yokogawa.com)