Marketing Operations Manager

Description:

We're looking for a Marketing Operations Manager to be the architect of our marketing technology stack and customer journey. You'll play a critical role in ensuring our marketing efforts are efficient, data-driven, and seamlessly integrated with our sales processes.

Responsibilities:

• Marketing Automation Ownership: Own and optimize our marketing automation platform ( HubSpot ), including lead lifecycle management, nurture programs, lead scoring, routing, and integration with Salesforce.
• Lead Flow Management: Manage the flow of leads across the entire marketing and sales funnel, ensuring accurate tracking of MQLs (Marketing Qualified Leads), SALs (Sales Accepted Leads), SQLs (Sales Qualified Leads), and Closed-Won opportunities. You'll also collaborate with the Sales Operations team on routing rules and SLAs (Service Level Agreements).
• Scalable Infrastructure: Build scalable program templates, email and landing page assets, and tokens to enable efficient campaign execution across all marketing teams.
• Data Integrity & Maintenance: Monitor and troubleshoot syncs between HubSpot and Salesforce, proactively identifying and resolving any data integrity issues.
• Campaign Support: Support campaign execution by managing the campaign setup, QA (Quality Assurance), and launch processes in coordination with marketing team members.
• Performance Reporting: Be the data-driven voice in the room, partnering with marketing and analytics teams to guide the development of dashboards and reports that track performance, attribution, funnel conversion, and ROI (Return on Investment).
• Best Practices & Compliance: Champion best practices for database hygiene, segmentation, compliance ( GDPR, CAN-SPAM, TCPA ), and naming/taxonomy conventions.
• Automation & Innovation: Identify opportunities for automation and personalization, including the use of AI to enhance targeting, content delivery, and overall funnel velocity.
• Martech Leadership: Lead or support Martech projects, including tool evaluations, integrations, and the implementation of new capabilities.

Requirements

Qualifications:

• A minimum of 4 years, hands-on experience with Hubspot and Salesforce (required).
• Deep understanding of B2B SaaS marketing funnels, including the relationship between MQLs, pipeline, and revenue.
• Strong experience with lead management, routing logic, scoring models, and funnel analytics.
• Demonstrated ability to operationalize complex marketing strategies through scalable systems and processes.
• Proven success working cross-functionally with Sales, SDR, and Marketing teams.
• Strong project management and prioritization skills in a fast-paced, high-growth environment.
• Excellent written and verbal communication skills; able to distill complexity for non-technical stakeholders.
• Analytical mindset with the ability to turn data into actionable insights
• Excellent communication and collaboration skills.
• Ideally, you’re located in the Greater Boston area so you can be at Intentsify HQ in Westwood, MA, 2-3 days per week with the marketing team.