Job Summary
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel strategies. This role requires a creative thinker with excellent analytical skills who can effectively manage campaigns across various platforms to enhance our market presence and engage our target audience.
Duties
- Develop and implement comprehensive marketing strategies that align with business objectives.
- Oversee SEO initiatives to improve organic search rankings and drive website traffic.
- Manage social media marketing efforts across multiple platforms, including Facebook Advertising.
- Execute multichannel marketing campaigns that encompass email marketing, print advertising, and digital marketing efforts.
- Utilize Google Analytics to track campaign performance and make data-driven decisions for optimization.
- Lead content marketing initiatives, including copywriting for blogs, newsletters, and promotional materials.
- Collaborate with sales teams to support B2B marketing efforts and enhance advertising sales strategies.
- Oversee e-commerce strategies to maximize online sales opportunities.
- Utilize Adobe Creative Suite for the creation of engaging visual content.
- Implement marketing automation tools to streamline processes and improve efficiency.
- Conduct market research to identify trends, customer needs, and competitive landscape insights.
- Manage product management tasks related to new product launches and promotional activities.
- Develop budgets for marketing campaigns and monitor expenditures to ensure financial efficiency.
Qualifications
- Proven experience in a Marketing Manager role or similar position with a strong portfolio of successful campaigns.
- Proficiency in digital marketing techniques including performance marketing, SEO, social media marketing, and email marketing.
- Familiarity with tools such as Google AdWords, Google Analytics, WordPress, HTML, and Adobe Creative Suite.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent copywriting skills with a keen eye for detail in content creation.
- Experience in budgeting and managing financial aspects of marketing campaigns.
- Ability to work collaboratively across departments while leading projects independently.
- A passion for staying updated on industry trends and emerging technologies in the marketing space. Join our team as we strive to innovate and elevate our brand through strategic marketing initiatives. We look forward to your application!
Job Types: Full-time, Contract, Temporary, Internship
Pay: $53,879.23 - $64,886.81 per year
Work Location: In person