Marketing Specialist

Join Our Team as a Marketing Specialist!

Location: Degla, Maadi

Shift: 3PM to 11PM

We are seeking a dynamic and results-oriented marketing specialist to drive growth across our portfolio of healthcare-focused entities: Hands of Hope (HOH), GoBill, and WellCart. This role requires a strategic thinker with hands-on execution capabilities, strong analytical skills, and a passion for leveraging innovative marketing techniques, including AI and automation

Key Responsibilities:

1. Hands of Hope (HOH)—Physical Therapy & Wellness

Campaign Strategy & Execution

• Develop and execute comprehensive quarterly marketing plans for social media, email/SMS campaigns, promotions, and offline activations.
• Collaborate with content creators and designers to ensure brand consistency and high-quality asset implementation.
• Monitor daily campaign performance and spending, compiling weekly reports with actionable insights to optimize results.

Lead Generation & Conversion

• Optimize Google My Business (GMB) profiles, website SEO, and various lead sources (e.g., ZocDoc, WebMD).
• Track lead routing and status with the conversion team, providing insights from monthly conversion reports to enhance lead nurturing.
• Refine conversion strategies through A/B testing and nurturing campaigns, with an emphasis on analyzing and addressing conversion bottlenecks.

AI & Automation Integration

• Implement and leverage AI tools for predictive analytics, lead scoring, chatbots, CRM integration, and automated reporting to enhance efficiency and effectiveness.

Data Analysis & Reporting

• Generate weekly and monthly reports on campaign ROI, lead generation performance, and budget utilization.
• Conduct quarterly competitive analysis, focusing on pricing, services, and promotional strategies.
• Perform market research on new services, potential locations, industry events, emerging market trends, and evolving customer demands.

2. GoBill—Medical Billing Services

B2B Marketing

• Conduct thorough market research and competitor analysis to inform pricing and service positioning for B2B offerings.
• Proactively contact healthcare providers via their websites to promote GoBill’s credentialing and billing services.
• Develop and execute targeted B2B email campaigns, including list generation and segmentation.
• Coordinate on-ground marketing events with operations and logistics teams.
• Enhance GoBill’s website content and optimize online listings for improved visibility.

3. WellCart—In-Clinic Retail & Products

In-Clinic Activations

• Coordinate on-ground promotions, including booths, catalogs, and brochures, with WellCart’s brand manager and clinic operations teams.
• Design and distribute compelling digital and print marketing materials to support retail sales.
• Initiate and coordinate internal sales contests and similar incentives to drive retail product sales within clinics.

Digital Campaigns

• Execute effective email/SMS campaigns and manage Facebook advertisements (where applicable).
• Develop and implement exclusive discounts and product bundles for Hands of Hope patients to encourage WellCart purchases.

Requirements:

• 2+ years marketing experience
• Strong analytical and reporting skills
• Healthcare marketing experience preferred

Why Join Us?

• Competitive compensation package
• Performance-based bonuses
• Opportunity to work with cutting-edge marketing tools
• Career growth in healthcare marketing

Ready to drive healthcare growth? Apply now