Marketing Specialist

job description: Marketing specialist

1. Market Research: Conducting market research to identify target audiences, market trends, and competitors. This includes analyzing customer demographics, preferences, and behavior to inform marketing strategies.

2. Strategy Development: Developing comprehensive marketing plans and strategies based on market research. This involves setting marketing objectives, identifying key messages, selecting appropriate channels, and determining the budget.

3. Campaign Planning and Execution: Creating and executing marketing campaigns across various channels, such as digital advertising, social media, email, content marketing, and traditional media (print, TV, radio). This includes coordinating with creative teams to develop marketing materials.

4. Branding and Positioning: Developing and maintaining the brand identity and positioning. This involves ensuring consistent messaging and visual elements across all marketing materials and channels.

5. Digital Marketing: Utilizing digital marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and online advertising to reach target audiences and achieve marketing goals.

6. Analytics and Reporting: Monitoring and analyzing marketing campaigns' performance using various metrics and tools. This includes tracking key performance indicators (KPIs), analyzing data, and preparing reports to evaluate the effectiveness of marketing efforts.

7. Collaboration and Communication: Collaborating with cross-functional teams, such as sales, product development, and design, to align marketing strategies with overall business objectives. Effective communication skills are essential for presenting ideas, coordinating projects, and maintaining relationships with stakeholders.

8. Stay Updated: Staying updated with the latest marketing trends, technologies, and best practices. This includes attending industry events, participating in professional development programs, and continuously learning and adapting to the evolving marketing landscape.

Job Type: Full-time

Pay: BD300.000 - BD600.000 per month