Marketing Specialist

Job Description

Job Title:

Marketing Specialist

Alexandria, Egypt (Remote)

Purpose of the Role

The Marketing Specialist will lead and execute the marketing and communication activities across the Group’s subsidiaries, focusing on Digital Transformation, EduTech, Content Digitization (e-Learning), Immersive Technology (XR – VR, MR, AR), and IT Solutions. This role will be responsible for managing all social media channels, enhancing digital presence, and driving consistent engagement across platforms. The candidate will also lead SEO strategies and contribute to the development and enhancement of marketing collateral for products and solutions in collaboration with internal product teams.

This position requires a creative, bilingual (Arabic/English) professional with strong strategic marketing, content creation, and digital communication capabilities.

Key Responsibilities1. Social Media Management & Strategy

· Manage and maintain the social media presence of all group subsidiaries.

· Plan, schedule, and execute engaging posts, campaigns, and social media calendars.

· Monitor performance metrics, analyze engagement, and adjust strategies accordingly.

· Develop and implement social media growth and engagement strategies aligned with brand identity.

· Ensure visual and messaging consistency across all platforms and subsidiaries.

2. Digital Marketing & SEO

· Lead SEO efforts to increase website visibility and search ranking across subsidiaries.

· Conduct keyword research and implement on-page/off-page optimization strategies.

· Collaborate with web and product teams to enhance site performance and content discoverability.

· Track, report, and optimize campaigns for ROI and organic growth performance.

3. Marketing Collateral & Product Positioning

· Work closely with product and design teams to revamp marketing materials, brochures, and presentations.

· Develop content that highlights product value propositions and competitive advantages.

· Support creation of digital assets (videos, infographics, presentations) that strengthen the group’s branding and positioning.

· Ensure all marketing content aligns with group branding guidelines and tone of voice.

4. Campaign Management & Cross-Functional Collaboration

· Support the planning and execution of group-level marketing campaigns, launches, and events.

· Coordinate with internal teams (Sales, Product, etc.) to align marketing objectives with business goals.

· Identify opportunities for media collaborations, partnerships, and thought-leadership exposure.

· Maintain an organized digital asset repository for all marketing materials and social campaigns.

5. Market Intelligence & Continuous Improvement

· Stay updated on marketing trends, industry benchmarks, and competitor activities.

· Recommend creative ideas and strategies to enhance visibility and audience engagement.

· Continuously improve the content and visual appeal of digital channels through testing and analytics insights.

Key Competencies & Skills

· Proven experience in social media management and content marketing.

· Strong understanding of SEO, keyword optimization, and analytics tools.

· Exceptional Arabic and English copywriting and communication skills.

· Creative mindset with a good sense of visual aesthetics and storytelling.

· Proficiency with major digital tools: Meta Business Suite, Google Analytics, Canva/Adobe tools, etc.

· Ability to work independently in a remote setup while coordinating with cross-functional teams.

· Strong organizational and multitasking skills with attention to detail.

Qualifications & Experience

· Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

· 3–5 years of experience in marketing or digital communications, preferably within IT, EduTech, or digital transformation sectors.

· Demonstrated experience in managing multi-brand or subsidiary social media accounts.

· Experience in developing bilingual (Arabic/English) content for diverse audiences.

· Familiarity with B2B marketing, especially for technology-driven products and services.

Reporting & Collaboration

Internal Contacts:

· Product & Solutions Teams

· Sales & Business Development

· PMO / Operations

· Design & Multimedia Units

External Contacts:

· Marketing agencies and content creators

· Media and advertising platforms

· Partners and collaborators

Personal Attributes

· Proactive, creative, and self-driven.

· Passionate about storytelling and brand positioning.

· Strong interpersonal and collaboration skills.

· Able to handle multiple projects under tight timelines.

· Result-oriented with a continuous learning mindset.

Job Type: Full-time